Our group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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to 800 to 1‚000 restaurants. Ethical Performance McDonald considers priorities for food safety‚ product quality and costs. The facts are together with ethical‚ environmental and economic responsibilities. Moreover‚ McDonald had been pushing effort on animal welfare. McDonald’s Recognized on "world’s most ethical" Companies List on 2009. Quality System At McDonald’s‚ quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively
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Southwestern University With the rising demands of a successful football pro gram‚ the campus police chief at Southwestern Uni versity‚ John Swearingen‚ wants to develop a 2-year plan that involves a request for additional resources. The SWU department currently has 26 sworn offi cers. The size of the force has not changed over the past 15 years‚ but the following changes have prompted the chief to seek more resources: · The size of the athletic program‚ especially foot ball‚ has increased. · The
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Compare and contrast Crosby’s‚ Juran’s‚ and Shewhart’s perspectives of quality management. What are the major similarities and differences between their perspectives? Crosby‚ Juran and Shewhart are the renowned expertise on quality management‚ who had made significant contributions on this aspect. The first two have possessed distinct definition on the word “quality”. To Crosby‚ quality refers to conformance to requirement”. To Juran‚ he described quality as fitness for function. In this essay‚ I
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BP’s Management Planning Presentation By Michelle Rollins MGT/230 1/20/14 Rick Benito Overview The planning function of management The influence of legal issues‚ ethics and corporate social responsibilities of British Petroleum (BP) The factors that influence‚ Strategic‚ Tactical‚ operational and contingency planning Planning For Rebuilding and Growth Exploration Deepwater Gas value and chains Technology Relationships Strategic goals Increase stock values Rebuild public relationships
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Introduction This assignment is regarding the Liebeck vs McDonalds case back in 1992. The issues involved are discussed thoroughly as well as the difference between consumer protection laws in Malaysia and also the United States where the case took place. This assignment will also discuss the implications of the case and also businesses/consumers responsibility when handling accident prone products. Question 1 Major issues 1. The 180 degrees coffee caused full thickness or third degree
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Title: Specific Heat Capacities of Metals Experiment Date: 3/28/2012 Report Date: 4/4/2012 Purpose: The purpose of the lab is to measure the specific heat capacities of aluminum‚ steel and brass. Theory: The amount of heat (ΔQ) required to change the temperature of an object is proportional to the mass (m) of the object and the temperature change (ΔT) of the object. ΔQ= cmΔT where c is called as the specific heat capacity of the material. In the calorie units system the unit of quantity
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placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However‚ looking closer‚ one can recognize that McDonald’s primary target market is children
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Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore‚ Zurich was seen as a trendy environment; a perfect candidate for a new‚ modern and innovative concept that McDonald’s Golden Arch Hotel would exemplify. The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition. As a result‚ McDonalds was required to use all of their available strengths
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