Kyle Broderick October 18‚ 2014 Marketing 420 McDonalds Twitter Campaign: Hype vs. Reality Case Analysis 1) What are the potential advantages and disadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers‚ and help them develop a brand perception. Companies can use it to hit a wide audience‚ and show them about a new product‚ or deal going on
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1. Which characteristics of McDonald’s production system have been most important in building its record of success and growth? McDonald’s operating system is built on the characteristics of guaranteeing uniform quality and service and maintaining it remarkably consistent across all units. It mainly focused on factors such as providing customers with pleasant experience‚ fast service and tasty and inexpensive food. McDonald’s took several measures to ascertain consistency across units. In their
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being applied at McDonald’s? The 4 process strategies are: Process focus Repetitive focus Product focus Mass customization The process strategy being applied at McDonalds is a REPETITIVE FOCUS‚ although some argue that they also implement mass customization too. With over 95 billion customers served‚ McDonalds was focused in repetition with its facilities often organized by assembly or production lines; characterized by modules for many output options and fast service. It is more structured
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Strategy of McDonald’s Global Strategy + Local Strategy “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed‚ low cost‚ and process innovation to accommodate changes in consumer tastes.” McDonald’s is well known for Big Macs‚ Cheeseburgers and Quarter Pounders. McDonald’s strategy‚ to develop snack-able items‚ fits with today’s busy consumers who don’t adhere to traditional meal patterns and are increasingly looking
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http://businesscasestudies.co.uk/mcdonalds-restaurants/staying-ahead-in-a-competitive-environment/conclusion.html#axzz2RGLFIOpv Mcdonalds * The world’s largest chain of hamburger fast food restaurants * McDonald’s restaurants are found in 119 countries and territories around the world and serve 68 million customers each day making it the number one quick-service restaurant in the world. * McDonald’s operates over 34‚000 restaurants worldwide‚ employing more than 1.7 million people. The
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McDonalds INTERNAL ANALYSIS8 The internal analysis of the firm describes the strengths and weaknesses the firm brings to its competitive environment. What resources or capabilities can a firm leverage against its competitors and/or to tap new markets? What weaknesses we might see that will handicap the firm in the future? You should perform the internal analysis using the value chain approach that we will discuss in class (see description below‚ as well). This approach consists of breaking the firm
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A Hindu ( pronunciation (help·info)‚ Devanagari: हिन्दु) is an adherent of Hinduism‚ a set of religious‚ philosophical and cultural systems that originated in the Indian subcontinent. The vast body of Hindu scriptures‚ divided into Śruti ("revealed") and Smriti ("remembered")‚ lay the foundation of Hindu beliefs‚ which primarily include dhárma‚ kárma‚ ahimsa and saṃsāra. Vedānta and yoga are one of the several core schools of Hindu philosophy‚ broadly known as the Sanātana Dharma. The word Hindu is
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Sati: A Sacred Practice or Immoral Act Many cultures have different practices that seem unusual to other cultures. There is a raised debate in modern day Hinduism over the practice of sati‚ the self-immolation of a widow on her deceased husband’s grave. Many modern Hindu people view that there is no place for such a practice in society today and in the Hindu religion. Others however view that sati should remain in the religion because it has been a sacred historical part of Hinduism. Sati should
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There is a law governing the behaviour of everything in this universe. All must submit to it for the world to function properly. Otherwise things will go awry and end up in chaos. It is the will of the Lord that all his creation‚ all his creatures‚ should live in happiness. That is why he has ordained a dharma‚ a law‚ for each one of them. It is compliance with this dharma that ensures all-round harmony. While Isvara protects his children from rain and sun‚ he also provides them‚ when needed‚ with
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depending on what language is spoken; in Hindu it means a village Mother goddess (satimata) who self-sacrificed her self on her husband’s funeral‚ the incarnation of goddess Parvati (wife of Shiva) and sati also means a virtuous woman‚ a woman bonded to her husband who will go where ever her husband goes and death is no exception. In the eyes of westerners‚ sati (spelled suttee) is a suicidal act where widows are burnt along with the corpse of her husband. But in Hindu‚ sati does not mean the ritual but
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