Lovely Professional University ASSIGNMENT ON PESTEL analysis of McDonalds SUBMITTED TO: SUBMITTED BY: MS. JASCHETAN DEEP KAUR HIMANK GUPTA RQ1101B28 MBA (HONS) Introduction McDonalds is a leader in convenient foods and beverages‚ with revenues of about $23 billion and over 1.6 million employees serving the customer’s world -wide. The company consists of the snack business of Beverages and Foods. PepsiCo brands are available in nearly 115 countries having more than 24‚500restaurants in the
Premium Marketing Economics Fast food
Four Principles of Scientific Management Taylor’s four principles are as follows: Replace working by "rule of thumb‚" or simple habit and common sense‚ and instead use the scientific method to study work and determine the most efficient way to perform specific tasks. Rather than simply assign workers to just any job‚ match workers to their jobs based on capability and motivation‚ and train them to work at maximum efficiency. Monitor worker performance‚ and provide instructions and supervision to
Premium Management Scientific method Hierarchy
Harvard Business School 9-681-044 Rev. February 27‚ 1998 McDonald’s Corporation (Condensed) The bell rings and the Vehicle button lights up. "Welcome to McDonald’s! May I take your order please?" Through the sounds of a growling muffler and a blaring radio‚ a male voice responds‚ "Yes. Twobigmacsaquarterwithcheesetwolargefries . . . alargecokeandalargerootbeer." My fingers search desperately for the correct buttons on the order register as I struggle to remember and decipher the order. "Would you
Premium Hamburger
Mc Donald’s Strategy Strategy is a plan of action that channels an organisations resources so that it can effectively differentiate itself from competitors and accomplish unique and viable goals. (cavusgil‚ knight‚‚ 2008) McDonald’s brand mission is to be customers’ favorite place and way to eat and drink. In order to achieve this‚ its global operations are aligned to work for a “Plan to Win” strategy which entails the 4 Ps – People‚ Products‚ Place‚ Price and Promotion. http://www.aboutmcdonalds
Premium Strategic management Franchising Cost leadership
McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are owned by company. McDonald’s main selling products are hamburgers‚ cheeseburgers‚ double cheeseburgers‚ big Mac burgers‚ quarter pond burgers‚ tasty burgers and mc flurry’s Company profile McDonalds is the words largest fast food corporation‚ serving more than 57 million people in 119 countries daily with more than 31‚000 restaurants worldwide in which 6‚899 are owned by company and 20‚499 are operated as franchise
Premium
Case II Marketing “McDonald’s: is China Lovin it” 1. What are the general environmental forces that could influence or have influenced McDonald’s development in China? a. Demographic Environment • There was massive urbanization in China‚ captured in graphic bellow: (Opportunities) [pic] • In China there was significant economic growth‚ which reflected from per capita annual income growth. (opportunities) [pic] • Affluence people in China was increasing (opportunities)
Premium Fast food restaurant Fast food Chinese cuisine
McDonald Introduction of company The founder Ray Kroc in 1955‚ McDonald’s‚ since it acquired the sales company of the franchise of restaurants Dick McDonald brothers who operated in the "speedy system" from the United States San Bernardino‚ CA‚ and embarked on a joint operation began. In 2006 it became 51 years have established the first shop in the United States‚ Illinois‚ de plane‚ McDonald’s has been providing services to 50 million people every day in the store 119 countries around the
Premium Fast food restaurant
McDonald’s Repositioning the Golden Arches 01/30/2013 5. “In the middle of difficulty lies opportunity” - Albert Einstein Mc Donald’s is Global-and in Your Hometown Leading global foodservice retailer More than 34‚000 restaurants with 1.4 million employees Serving nearly 69 million people in 119 countries 80% of restaurants are franchised (Business model) Strategic Direction: “Plan to Win” (execution of 5 P’s) and “System Partners” (Franchisees‚ global suppliers
Premium
Sense‚ Feel‚ Think‚ Act and Relate to Your Company and Brands Schulz‚ Don and Schulz‚ Heidi (2003) IMC: The Next Generation. New York: McGraw-Hill Smith‚ Donald (2009) Social Media: Now on McDonald’s Value Menu Spurlock‚ Morgan (2004) Super Size Me. Documentary Urde‚ Mats (1999) Brand orientation: a mindset for building brands into strategic resources. Wright‚ Owen (2007) McCafe: The McDonald ’s co-branding experience. Journal of Brand Management 14‚ 442 Young and Rubicam (2010) www.brandassetconsulting
Premium Brand Marketing
defined as the art and science of formulating‚ implementing and evaluating cross functional decisions that enable an organization to achieve its objective. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. This is where McDonald’s has excelled due to its ability to successfully integrate the customer’s perspective in its products and operations in a comprehensive
Premium Strategic management Marketing Value chain