Mc Donalds SWOT Analysis Strengths 1. Strong Global presence: McDonald’s is the leading fast-food organization in the world with 32‚060 restaurants serving burgers and fries in 118 countries. 2. Worldwide brand image and reputation: It has the same strategy in every market all over the world‚ but also takes into consideration the local beliefs and likes of people of the respective country. That is the reason why‚ it is considered most famous and loved brands in the world. 3. Innovative products
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Table of Contents Executive Summary. Introduction 1-4 History of McDonald’s 5-12 McDonald’s Pakistan 8 Main products
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Entry into India & Economic Liberalization McDonald’s restaurant in Delhi In 1996‚ McDonald ’s opened in India for the first time‚ a country where the majority of the population was Hindu and vegetarian‚ and the cow was sacred. Many saw it as just another example of the relentless spread of Western corporations into every nation‚ creating a global system in which wealth was drained out of local economies into the hands of a very few‚ very rich elite. McDonald’s opened its doors in India in
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A PROJECT REPORT ON MCDONALD”S AND ITS STRATEGIC MANAGEMENT SUBMITTED TO THE UNIVERSITY OF MUMBAI AS A PARTIAL REQUIREMENT FOR COMPLETING THE DEGREE OF M.COM (ACCOUNTS) SEMESTER I SUBJECT: STRATEGIC MANAGEMENT SUBMITTED BY: SHUBALAXMI. SHETTY ROLL NO.: 47 UNDER THE GUIDANCE OF DR. MINU THOMAS SIES COLLEGE OF COMMERCE AND ECONOMICS‚
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McDonalds Marketing in India 2012 S. VIKRAM 10BCO053 2012 ------------------------------------------------- Department of Commerce ------------------------------------------------- ------------------------------------------------- Sri Krishna Arts and Science College Autonomous College affiliated to Bharathiar University Accredited by NAAC with ’A’ Grade An ISO 9001-2008 Certified Institution Coimbatore McDonalds Marketing in India Done by: S.VIKRAM
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Q1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually anywhere in the world and the restaurants themselves offer the consumers a chance
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create the largest and most powerful on the globe. Napoleon and Alexander the Great had two of the most controlling empires ever created‚ and Great Britain’s in the early 1800’s was another of the best. During this time‚ many empires started expanding to make greater and more commanding kingdoms. Great Britain greatly grew in the 19th century. India‚ Asia and parts of Africa joined with them to help expand their territory. Britain used an imperialistic government‚ which was made to take over other areas
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Great Britain Household Worker Trips up Britain’s Immigration Minister By: JENNY ANDERSON The British immigration minister has resigned after revealing that his house cleaner of six years was living in the country illegally. A man name Mr. Harper‚ who had been leading a restriction on illegal immigration in Britain‚ was an important part of a “go home” campaign. Immigration is the action of coming to live permanently in a foreign country. Immigration is an increasingly fractious issue in
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SWOT Matrix | |Strengths |Weaknesses | | |Strong brand name‚ image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | |
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A. You should consider and describe at least the following in your case study • The dress and grooming requires for staff The appearance policy for McDonald’s Dressing • A neat‚ clean and wrinkle-free uniform • Good personal grooming McDonald’s supply with a shirt and hat/visor. Some countries supply you with pants and some make you buy your own but reimburse you. Pants have to be Black and no jeans. Hair clean‚ neat‚ conservatively styled. • Short hair cut above the collar and neatly
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