college at S.V.N.I.T‚ I was selected as a Management Trainee by ACC–Holcim. After a rigorous month of training‚ I was assigned a six month project on “Enhancement of the ACC brand " to optimize the business of ACC. Using the central ethic of marketing‚ I started by researching the brand connect of the company from vendors to general public. This research led me to analyze the pitfalls in the prevailing branding practices. I initiated a brand promotion campaign by giving presentations /fliers
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Report Of Mountain Dew Introduction: Company Description PepsiCo‚ Inc. is among the most successful consumer products companies in the world‚ with 1999 revenues of over $20 billion and 116‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected
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Table of Contents Executive Summary3 1.0Introduction4 2.0Analysis4 2.1Market Identification4 2.2Market Segmentation4 2.3Market Orientation5 2.4Marketing Channel Performance5 2.5Pricing Strategy5 2.6Customer Needs6 2.7Customer Analysis6 2.8Commercial Position7 3.0Conclusion7 Reference list7 Appendices8 Exhibit 1 - Distribution of wine sales by price class8 Exhibit 2 - Wine drinking habits by category and employment8 Exhibit 3 - Age distribution of wine drinkers by category9 Exhibit
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a job in investment banking. Post graduation‚ in the short term my focus would be on securing a job as an analyst in a financial services firm‚ preferably an investment bank‚ to gain the knowledge and experience required for me to pursue an MBA. Furthermore‚ while working I would prepare to give the Chartered Financial Analyst (CFA) exams. Fulfilling my short term goals would assist my long term goal of climbing the corporate ladder in a global financial services firm‚ working in the key areas
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Audit of the Inventory and Warehousing Cycle Chapter 21 ©2008 Prentice Hall Business Publishing‚ Auditing 12/e‚ Arens/Beasley/Elder 21 - 1 Learning Objective 1 Describe the business functions and the related documents and records in the inventory and warehousing cycle. ©2008 Prentice Hall Business Publishing‚ Auditing 12/e‚ Arens/Beasley/Elder 21 - 2 Flow of Inventory and Costs Raw Materials Beginning Raw inventory materials used Purchases Ending inventory Direct Labor Actual
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KFC Marketing Activity Report 1. Target market: KFC targets upper and middle classes. Typical customers are adults ages 25-54 who are in occupations ranging from white collar office jobs to blue collar construction jobs. The biggest part of their customer base makes between $50‚000 and $60‚000 dollars a year and are married with children. 2. Positioning: For a product to occupy a clear‚ distinctive and desirable place relative to “Competing products in the minds of target consumer.” In KFC feedback
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Faculty of Business Administration AMERICAN INTERNATIONAL UNIVERSITY–BANGLADESH (AIUB) REASEARCH REPORT PROPOSAL Employee Benefits: A study on MGH Group Supervised By NAZMUL‚ ABDUL KADER Director BBA Program Submitted By K. M. SAFAT RASHIF (12-95741-2) SHAHADAT HOSSAIN (12-95754-2) KARJON SAHA (12-95995-2) Date of Submission November 13‚ 2012 Research Report Proposal 1. Brief Introduction of the Topic/Study 2.1 Title of the Study: Employee benefits: A
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Lifelong Learning Programme Leonardo da Vinci Chapter 2 Logistics – Basic Concepts & Characteristics COUrier Routing through Innovative Emulation Learning program COURIEL Contents 1. OVERVIEW OF SUPPLY CHAIN 2. LOGISTICS DECISION MAKING 3. LOGISTICS SYSTEM DESIGN & PLANNING 4. DISTRIBUTION NETWORKS 5. TRANSPORTATION COURIEL 2 Overview of Supply Chain Origin of Logistics The concept of “Logistics” started many years before Christ and was used by Greek generals (Leon the Wise‚ Alexander
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company has no internal audit function‚ its internal control systems is very basic. 1) The internal audit evaluates the all kinds of business and control to organization. It makes sure the organization whether compliance with the police and procedures‚ whether it meet a regulations and a criterion‚ whether use the sources effectively and economically as well as whether or not it achieves the organizations goals. But this company of AL and MO‚ they have no internal audit function. They cannot
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Statement of Purpose for MBA A person’s life experience is just like a book. It could be thick or thin‚ wonderful or mundane‚ honorable or unrefined. It depends on the author-yourself. During the course of my past 22 years‚ I have written the introduction and the first segment of my book‚ which was wonderful and meaningful - a happy and imaginative childhood full of books and small scientific experiments‚ a valuable high school life with opportunities
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