Case Nineteen: Maytag Corporation 2002: Focus on North America In the beginning‚ Maytag was extremely competitive and popular. The company made its mark as the high quality‚ high price home laundry appliance maker. They were successful with making themselves leader in washing machines. As time passed‚ Maytag began to lose their competitive advantage. Maytag was slow to develop new innovations and models which cost the company to lose its leadership of the industry. This loss was very
Premium Whirlpool Corporation
I. Executive Summary Maytag Corporation was founded in 1893 by Fred L Maytag and two other men. The company built its first washing machine in 1907. From there the company quickly expanded into a national corporation. With the sweeping globalization movement of the 1990’s‚ Maytag has attempted to establish a presence as a global competitor in the appliance industry. As the company has tried to establish itself in the developing global marketplace‚ it has had difficulties. Not only were consumers
Premium Financial ratio Financial ratios Whirlpool Corporation
Write-Up Maytag: Incredibly Loose Supervision of a Foreign Subsidiary; Also‚ the Allure of Outsourcing October 10‚ 2010 104002877 The main topic of the Maytag case is the poor decisions made by Maytag management over the years that created financial hardships‚ loss of market share‚ and forcing the organization to outsource much of its operation. The case provides several examples that support the main topic. Three main examples to support the main topic are the loose rains Maytag Corporation
Premium Cost-benefit analysis Cost Welfare economics
Case 3 :Maytag Corporation 2002:Focus on North America Questions: Does Maytag Corporation have what it takes to succeed in this increasingly competitive industry? Is this a good time to buy or to sell Maytag stock? Answer: I would like to start the answer of this question through a small summary which will show how and why these questions are appeared? and since‚ giving precise answer to the questions need a detailed environmental analysis ‚so I try to explain internal and external
Premium Whirlpool Corporation
competitive position in the large household appliance industry in comparison to GE and Whirlpool. In the US alone they hold a 20% market share but Haier is right behind them. Maytag is a Fortune 500 company that designs‚ manufactures‚ sells‚ and services home and commercial appliances in North America and some international markets. Maytag spends the most money out of all its competitors on advertising ranging at about $88.2 million since 2001. It is
Premium Major appliance Haier Whirlpool Corporation
factors summary 13 Exhibit 6: SWOT Matrix for Maytag Corporation 14 Exhibit 7: Action plan 15 I. INTRODUCTION Maytag Corporation is an US based company dedicated to designing‚ building‚ marketing‚ and servicing the best appliances in the world. Initially founded in 1893 to manufacture farm equipment‚ the company converted its object to specialize in appliance manufacturing. After being successful in a niche of higher quality washer in US‚ Maytag had decided to become a full-line and worldwide
Premium Whirlpool Corporation
Qingdao Haier‚ Ltd.: Considering the Maytag Acquisition Executive Summary Situation Executives at Chinese home appliance manufacturer Qingdao Haier‚ Ltd. (Haier) have just learned that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1.13 billion or $14/share. Maytag Corporation‚ the 3rd largest home appliance manufacturer in the United States‚ has announced that it will consider competitive offers for the acquisition of the company. Chinese home appliance manufacturer
Premium Marketing Haier Whirlpool Corporation
relying on his ability to fully understanding the situation‚ analyzing problems faced and accordingly to make the right decisions. This appears clear when he leads Whirlpool to be survived in the financial crisis by completing the integration between Maytag and Whirlpool and focused more on revamping the product line to make the company more successful by closing costly plants and concentrated more in educating the entire staff on both companies before introducing the new models in order to achieve his
Premium Management Strategic planning Knowledge
Synthesis of External Factors—EFAS After strategic managers have scanned the societal and task environments and identified a number of likely external factors for their particular corporation‚ they may want to refine their analysis of these factors using a form such as that given in Table 3.4. The EFAS Table (External Factors Analysis Summary) is one way to organize the external factors into the generally accepted categories of opportunities and threats as well as to analyze how well
Premium Factor analysis Weight Weighted mean
manufacturer and marketer of major home appliances‚ with annual sales of more than $18 billion‚ more than 73‚000 employees‚ and nearly 70 manufacturing and technology research centers around the world. The company’s family of brands‚ including Whirlpool‚ Maytag‚ KitchenAid‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht‚ Consul and other major brand names to consumers in more than 170 countries. Whirlpool Corporation is traded on the New York Stock Exchange (NYSE) under the symbol WHR. I would like to describe
Premium Whirlpool Corporation Major appliance