Westpac B a n k i n g Corporation International Marketing Entry Strategy Report prepared by: Jean Diaz Due date: 09/06/2011 La Trobe University- Bendigo Semester 2 International Marketing Entry Strategy Table of Contents Executive summary Introduction Company and product background Provide an analysis of the business and product performance Company objectives and corporate strategies What is the product and needs does it satisfy? 1 2 3 3 4 6 7 7 10 12 14 15
Premium Insurance
only do these factors shape Avon’s domestic marketing strategy‚ but these environments also have a great importance in the firm’s international activities. Furthermore‚ the company still has to improve specific aspects of its strategy if it wants to maintain its position on the American market and in its international activities. I. Avon’s marketing strategy in the U.S.A. Since it’s creation in 1886‚ Avon has gone through many changes in its marketing strategy. Throughout the years‚ Avon has tried
Premium Sales Marketing
1. Application 2. Product life Cycle - Technological innovation - a. new methods of producing existing commodities b. production of new commodities c. commodity improvement 1. Manufactured good is introduced to home market - start produce something‚ operate close to local market‚ production is small. 2. Domestic industry shows export strength - expand production 3. Foreign production begins - more efficient production (using low wage labor & mass production) 4. Domestic industry loses
Premium International trade Free trade
Spring 2010 (Jan-Jun) Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What
Premium Marketing Customer relationship management Customer service
adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For example
Premium Marketing Customer service
CLOTH WASHING SERVICES [pic] Clean Freak- your smartness‚ our Pride The word “laundry” means the removal of stains‚ washing and finishing (ironing and finishing) storage of all types of clothes and articles Reasons for laundering clothes 1. To remove perspiration which if not removed may damage the garment. 2. To remove dirt and grease which may discolour the garment or cause them to smell. 3. Launder clothes for hygienic purposes. Dirty clothes may carry germs which bring about
Premium Laundry Service Hygiene
People and Services Marketing ’People ’ as part of the marketing mix People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment‚ and aspects of the customer experience are altered to meet the ’individual needs ’ of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour‚ vacation or restaurant meal. Remember‚ people buy from people that they like
Premium Marketing Pricing Service system
The word “Population Growth” has its origin from the latin words ‘Populus’ meaning people. According to ecological term; “population is group of people of the same species occupying a particular space”. Population is subdivided further into demes or local population which is group of interbreeding organism in demes; they share a common gene pool. Population density is defined as a number of individual per unit area or per unit volume of environment. When the size of the individual is uniform the
Free Population Demography World population
the Company……………………………………………………………………………………….. 1. Corporate Vision………………………………………………………………………………………………….. 2. Mission……………………………………………………………………………………………………………….. 3. Core Values……………………………………………………………………………………………………………. 4. Products / Services offered…………………………………………………………………………………… Target Market and Target Customers………………………………………………………………………………. Analyze and interpret the results…………………………………………………………………………………….. Findings ………………………………………………………………………………………………………………………….. Recommendations
Premium Bar chart Chart Pie chart
Population Revision Notes * Population distribution is how a population is spread (distributed) over an area of land. * Population density is the average number of people living in an area‚ given as people per square kilometer. The equation is Population Density = * The terms densely populated and sparsely populated are used to refer to areas with high and low population densities. * The term population density refers to the average number of people in the area and tells is nothing
Free Population Demography