i t ’s good and good for you Chapter Three Analyzing the Marketing Environment Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall 3- 1 Analyzing the Marketing Environment Topic Outline • • • • • • • • • The Company’s Microenvironment The Company’s Macroenvironemnt The Demographic Marketing Environment The Economic Environment The Natural Environment The Technological Environment The Political and Social Environment The Cultural Environment Responding to the Marketing Environment
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prevalence of the analyzed group of factors (positive or negative) in the environment and within the company: SO situation - maxi-maxi strategy. This situation applies to the company for which dominates strengths in the environment and opportunities within. This situation corresponds to the maxi-maxi strategy: strong expansion and diversified development. WO situation - mini-maxi strategy. In this situation company has the more vulnerabilities - weaknesses‚ but its environment gives more
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is AXIATA. COMPANY¶S MAIN COMPETITORS AND MARKET SHARE OF EACH PLAYER The main competitors of CELCOM are MAXIS Telecommunication. Since its inception in 1995‚ Maxis has grown from strength to strength to its current position as Malaysia¶s leading mobile operator‚ with the largest customer base of over 11 million people. Maxis have earned many accolades locally and internationally. Maxis Berhad‚ the country¶s largest mobile phone company by market shares‚ said its net profit rose 28% for the
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and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. The macroenvironment refers to all forces that are part of the larger society and affect the microenvironment. It includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Microenvironment The company
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[pic] Introduction 2 1.1 Broad Objective 2 1.2 Specific Objectives 2 1.3 Scope 2 1.4 Methodology 3 1.5 Limitation 3 VALUES: 4 MISSION OF SUPPLY CHAIN 5 STRCTURE OF THE SUPPLY CHAIN 6 DISTRIBUTION FACILITIES: 9 KEY FIGURES DISTRIBUTION 9 MAPPING OF PRODUCT DISTRIBUTION 10 DISTRIBUTION PROCESS FLOW CHART 11 Definition-Target: 12 Addresses: 12 Target: 12 Field of application: 13 General Rules of Finished Goods Stock Cover: 13 Stock Policy / Product Life: 13 Standard
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in the metro. The ins and outs were also shown by presenting the usual business of the people who live there. And this‚ I believe‚ is how the director approached Maxi‚ the homosexual. People around him treated Maxi very differently from how the society really treats homosexuals. Normally‚ they are mistreated and disregarded‚ but with Maxi it was like everything was normal. And as the only "female" in the family‚ his brothers and father treated him as how they would have treated the woman of the house
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the potential customer to its competitors indirectly. There has a research shows that a loyal customer of DiGi had complaint that he has used it for five years but the service is declined year by year and consider to subscribe the new promotion from Maxis. Despite the new technologies being appear on the market however many users still did not received the latest from the company. Thus‚ information never or late reaches the customer is one of the weaknesses although implement new promotions repeatedly
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(consumer safaris) - attractive packaging - effective branding - innovative product variations -use of natural content for some products(perceived as safer) - creative and effective but cheaper advertising Products Skin Care Extraderm Maxi-Peel Exfoliant Skin White Natural Products Extract Hiyas Whitening Papaya Soap BioLink Green Papaya Hair Care Kolours Tricks Styling Gel Control Styling Lines Based on the analyses above among the 4 countries(Thailand‚ Indonesia
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SWOT has a long history as a tool of strategic and marketing analysis. No one knows who first invented SWOT analysis. It has features in strategy textbooks since at least 1972 and can now be found in textbooks on marketing and any other business disciplines. It advocates say that it can be used to gauge the degree of "fit" between the organisation’s strategies and its environment‚ and to suggest ways in which the organisation can profit from strengths and opportunities and shield itself against weaknesses
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d s Table of Contents 1.0 Introduction 2.0 Analysis 3.1 Demand and Law of Demand 3.2 Determinants 3.3.1 Demand 3.3.2 Supply 3.3 Elasticity 3.4.3 Determinants of Price Elasticity Demand 3.4.4 Determinants of Price Elasticity Supply 3.4.5 Price Elasticity of Demand 3.4.6 Income Elasticity of demand 3.0 Conclusion 4.0 Reference List 1.0 Introduction This is a good perceptive article written by
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