Findings and Analysis Consumer Analysis These are among the feedback that Maxis has analyze and with these‚ they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction. Internal factor: Strength Weakness Innovative culture Strong management Customer loyalty Economics of scale Weak supply chain Weak brand External factor:- Opportunity Threat Online market Innovation New service New technology New markets New products
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Introduction Of Business Maxis Bhd ( Background of Maxis Bhd .) -Maxis Berhad is a leading mobile phone service provider in Malaysia ‚ was established on 1995 under the name of Maxis Mobile Sdn Bhd .Which the founder is Ananda Krishnan who are one of the richest man in Malaysia . Maxis Mobile Sdn Bhd operates as a subsidiary of Maxis Berhad. -Since the commencement of commercial operations of its parent company‚ Maxis Communications Berhad‚ in 1995‚ Maxis Malaysian business has been
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Strategic Groups * “the group of firms in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar
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Introduction Maxis Communications Berhad‚ or in short Maxis‚ is a Malaysian mobile network operator headquartered at Kuala Lumpur‚ Malaysia. It was started in the year 1993. It uses the dialling prefix identifier of "012"‚ "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005‚ the 2100 MHz UMTS band. Majority of the company’s stake is owned by Malaysian billionaire Ananda Krishnan. The company has total subscribers at 13.95 million as of December
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3.0 The Maxis Company Profile and Background 3.1 Types of Services Offered by Maxis 4.0 Mission Statement of Maxis 5.0 Strategic Thrust of the Integrated Marketing Plan 6.0 Maxis Company’s Key Success Factors 7.0 Situational Audit and Analysis 7.1 Macro - Environmental Analysis for the Maxis Company 7.1.1 P.E.S.T and S.W.O.T Analytical Frameworks for Environmental Analysis 7.1.1 Benefits of Using these Tools 7.2 SWOT Analysis for Maxis Malaysia 7.2.3 The Strengths of the Maxis Company
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------------------------------------------------- STRATEGIC PRICING PROPOSAL TO COUNTER GENERIC SILDENAFIL We‚ the Viagra Senior Marketing Managers‚ are proposing the post-patent expiration Strategic Pricing Plan to the Pfizer Executive Leadership Team for presentation at the next quarterly meeting. Viagra has been very successful since its approval in March 1998 as a first in class erectile dysfunction (ED) medication. We achieved gross revenue of $1.9 billion last year despite competition
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Introduction Maxis Communications Berhad is a leading telecommunication corporation in Malaysia. In April 1995‚ Maxis start to provide mobile phone service and their pre-paid brand – Hotlink was published in 1999.(Irfee Chandio (24 October 2009) Background and history of the maxis. Retrieved 30 October 2013 from http://mytelcos.wordpress.com/history/. The dialing prefixes of Maxis include 012‚017 and 014-2. Their headquarter is located within the Menara Maxis that contain 49 storey. Maxis (MYX:6012)
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STRATEGIC ANALYSIS OF GLOBAL AUTOMOBILE INDUSTRY Table of Contents 1. EXECUTIVE SUMMARY The report will undertake a strategic analysis of Global Automobile Industry. Relevant theoretical frameworks and concepts will be applied to the automobile industry in order to make better understanding of its strategies. Firstly‚ the report will provide background information such as industry definition‚ competitors and history outline. It will also
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Maxis Communications Berhad ("Maxis") today launched its first ever Hotlink prepaid one country‚ one rate plan which offers customers the best value for their money. With Hotlink’s 39 sen per minute anytime‚ anywhere in Malaysia calls‚ customers will enjoy one flat rate nationwide‚ which means savings of up to 68% for domestic calls. This value-added rate is available for calls made within the Maxis 012 and 017 network‚ and on Hotlink’s Talk plan. Customers on the Activ5 SMS plan will enjoy the
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Maxims and Equity Equity in its broadest sense means fairness. Within the legal system it’s known to be a body of law that looks at all concerns which fall separate from the jurisdiction of common law. It allows courts to use their discretion and apply justice in accordance with “natural law”. Dictionary.com’s definition of maxim is “an expression of a general truth or principle‚ a principle or rule of conduct”. Maxims of equity can be described as an established principle of fairness. They
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