Maxis Berhad started their operations in the year 1995 being the leading mobile communication service provider in Malaysia with more than 11.4 million mobile subscribers up to date. (Maxis Berhad‚ 2011) SWOT is the acronym for Strengths‚ Weaknesses‚ Opportunities and Threats where it will be used to assess the business as it is important for companies to analyze SWOT on their companies. It will also be analyze in this report on how the strengths will be used to overcome the weaknesses as well as
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Maxis Communications Berhad (MAXIS) - Financial and Strategic Analysis Review Maxis Communications Bhd (MCB) is a leading communication and the internet technology service provider with a base of over 20 million subscribers. The company provides variety of communication products namely‚ mobile services‚ residential fixed line services and broadband internet services for individual and businesses. In addition‚ the company also operates and international gateway services. Its geographical operations
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Introduction Maxis Communications Berhad is a leading telecommunication corporation in Malaysia. In April 1995‚ Maxis start to provide mobile phone service and their pre-paid brand – Hotlink was published in 1999.(Irfee Chandio (24 October 2009) Background and history of the maxis. Retrieved 30 October 2013 from http://mytelcos.wordpress.com/history/. The dialing prefixes of Maxis include 012‚017 and 014-2. Their headquarter is located within the Menara Maxis that contain 49 storey. Maxis (MYX:6012)
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Findings and Analysis Consumer Analysis These are among the feedback that Maxis has analyze and with these‚ they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction. Internal factor: Strength Weakness Innovative culture Strong management Customer loyalty Economics of scale Weak supply chain Weak brand External factor:- Opportunity Threat Online market Innovation New service New technology New markets New products
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Introduction Maxis Communications Berhad‚ or in short Maxis‚ is a Malaysian mobile network operator headquartered at Kuala Lumpur‚ Malaysia. It was started in the year 1993. It uses the dialling prefix identifier of "012"‚ "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005‚ the 2100 MHz UMTS band. Majority of the company’s stake is owned by Malaysian billionaire Ananda Krishnan. The company has total subscribers at 13.95 million as of December
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Maxis Communications Berhad ("Maxis") today launched its first ever Hotlink prepaid one country‚ one rate plan which offers customers the best value for their money. With Hotlink’s 39 sen per minute anytime‚ anywhere in Malaysia calls‚ customers will enjoy one flat rate nationwide‚ which means savings of up to 68% for domestic calls. This value-added rate is available for calls made within the Maxis 012 and 017 network‚ and on Hotlink’s Talk plan. Customers on the Activ5 SMS plan will enjoy the
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Assignment on MAXIS Submitted to Ms. Ooi Lecturer Economics for Managers ECO 6073 Submitted by Group Members: 1. Waleed Mohammad Jamal - SCM - 016584 2. Md Fantasir Rahman - SCM - 016295 3. Dinara Kerimbekova - SCM - 015066 4. Aizada Aldekova - SCM - 016021 5. Tahmina Aktar Daizy - SCM - 016715 6. Mohamed Faizal - SCM - 017084 Introduction Maxis Communications Berhad is a leading mobile phone service provider in Malaysia. Maxis Communications Berhad was established
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1. Division Of Labor • This principle of management simply means specialization increases output by making employees more efficient. • Maxis Communications certainly practices this principle of management as its employees are divided into departments that match their capabilities and expertise in order to produce the most efficient and effective services and products. • It is important that people who have a special talent or ability be placed at the correct department in order to maximize that
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3.0 The Maxis Company Profile and Background 3.1 Types of Services Offered by Maxis 4.0 Mission Statement of Maxis 5.0 Strategic Thrust of the Integrated Marketing Plan 6.0 Maxis Company’s Key Success Factors 7.0 Situational Audit and Analysis 7.1 Macro - Environmental Analysis for the Maxis Company 7.1.1 P.E.S.T and S.W.O.T Analytical Frameworks for Environmental Analysis 7.1.1 Benefits of Using these Tools 7.2 SWOT Analysis for Maxis Malaysia 7.2.3 The Strengths of the Maxis Company
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MAXIS Maxis Mobile Sdn Bhd began in the year 1993. Maxis is a Malaysian mobile network operator which headquarters are located at Kuala Lumpur. Maxis uses the ‘012’‚ ‘017’‚ ‘0142’ for the dialing pref ix identifier. They provided over 900 & 1800MHz GSM for the mobile services. The majority of the company’s stake was owned by Ananda Krishnan. .Maxis primarily operate almost around the Asia –pacific and they had total subscribers of 13.95 million as at December 2010. Since the establishment‚ Maxis
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