A company is able to increase brand equity for a product that is in the maturity phase of the PLC. The maturity phase is characterized by increase competition‚ established brand recognition and slowing sales growth. In this phase product differentiation and market dominance become more critical (Anderson & Zeithaml‚ 1984). Brand equity is a set of brand assets and liabilities linked to a brand‚ its name‚ and symbol that add or subtract from the value provided by a product (Cravens‚ 1997). When a
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BHUTTO INST OF SCI & TECH KARACHI At 02:10 19 October 2014 (PT) Are social media replacing traditional media in terms of brand equity creation? Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer Article information: To cite this document: Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer‚ (2012)‚"Are social media replacing traditional media in terms of brand equity creation?"‚ Management Research Review‚ Vol. 35 Iss 9 pp. 770 - 790 Permanent link to this document: http://dx.doi.org/10.1108/01409171211255948
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SYNOPSIS 1. TITLE OF THE STUDY: An analytical study of the impact of Dollar-Rupee movement on Indian equity market. 2. INTRODUCTION TO THE STUDY: The study is about how the Rupee appreciation or Rupee depreciation against Dollar impacts the investors in Indian equity market. The study details about the concepts of Currency fluctuations‚ Rupee appreciation and Rupee Depreciation. * Currency fluctuation There are mainly two ways by which currency rates are managed. Firstly‚ countries
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Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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PERFORMANCE OF EQUITY-BASED MUTUAL FUND SCHEMES IN INDIAN SCENARIO Investigating Performance of Equity-based Mutual Fund Schemes in Indian Scenario Sathya Swaroop Debasish1 Abstract In the backdrop of liberalization and private participation in the Indian mutual fund industry‚ the challenge to survive and retain investor confidence has been a prime are of concern for fund managers. For small investors who do not have the time or the expertise to take direct investment decision in equities successfully
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(O n l i n e ) | I S S N : 2 2 3 1-2463 ( P r in t) The Effect of Equity Financing on Entrepreneurship Business Development in Lagos State‚ Nigeria 1 Akanbi‚ Moses Ayokunle‚ 2 Akinbola Olufemi Amos‚ 3Ogbari Mercy Ejovwokeoghene 2‚3 Dept. Of Economics And Development Studies Dept. Of Business Studies‚ Covenant University‚ Canaan Land‚ Ota‚ Ogun State‚ Nigeria 1 Abstract The paper investigates the effect of equity form of financing on entrepreneurship business development in Lagos State
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Owners’ Equity Paper Scott A. James ACC 423 / Advanced Economical Bookkeeping III Owners’ Equity Paper It has been a task to attempt writing a document on the subject‚ as it is very difficult to differentiate between paid-in-capital and gained financial commitment. Therefore I have made the decision to first determine the two financial areas while responding to the following questions in the task. Importance in keeping paid-in financial commitment individual from gained financial
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A report on Sources of Brand Equity in Nation Branding: The Case of Bangladesh Sundarbans Sources of Brand Equity in Nation Branding Course Name: Product & Brand Management Course number: 411 Submitted to: Rafiuddin Ahmed Assistant Professor Department of Marketing University of Dhaka Submitted by: Brainstormers BBA‚ 16th batch‚ Section-B Department of Marketing University of Dhaka
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community as a whole is variable interest entities‚ formerly known as “special purpose entities.” One common definition of a variable interest entity is a legal business structure which does not have enough capital to support itself due to its lack of equity investors. The financial support for the variable interest entity is provided by an outside source‚ such as another corporation. A variable interest entity is often created by a corporation to serve as a holding company‚ which will hold assets or
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According to Fombrun(1996‚ 194) a company’s corporate brand equity or reputation derives from the (healthy) relationships with the following audiences: • customers • investors • employees • competitors • the local community • government‚ and • the public at large Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received‚ and experience of the organisation. The various groups take different cues and different sets of
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