years remaining to maturity. Interest is paid annually‚ the bonds have a $1‚000 par value‚ and the coupon interest rate is 8%. The bonds have a yield to maturity of 9%. What is the current market price of these bonds? F= par value C= maturity value R= coupon rate per coupon payment period I= effective interest rate per coupon payment period N= number of coupon paynments F= 1000 so C should = 1000 r= .08 i= .09 n= 12 The bond price is 928.39 5-2 Yield to Maturity for Annual payments
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reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill their physical
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Introduction Stage Product: Apple iWatch The apple watch is in the introduction stage because it is brand new‚ soon to be released in the market in early 2015. Currently there are no sales revenue’s as it’s not released but Apple is already pumping big bucks into advertising‚ including commercials‚ web design on its website‚ print ads‚ collaborative marketing and more. The technology is completely new and therefore at its highest cost in terms of its build‚ testing‚ manufacturing‚ and educating buyers
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Direct Marketing‚ Electronic Media. These forms are all used to reach out to an audience to help promote a product or service. Below‚ I have prepared an overview of Apple Inc.’s IMC strategy. Advertising Apple Inc. has an impressive image to uphold and their advertisements certainly add more value to the product itself. Since Apple Inc. is an electronic technology company their advertising campaigns deal heavily with Internet mediums and television commercials. My personal favorite are the “Mac
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Apple Company Market Research Project MKT 305 By: Shivam Shah‚ Kimberly Sahara‚ Carol Medina‚ Candice Koh‚ Jaaron Holmes‚ TaDarrius Douglas Table of Contents Introduction………………………………………………………………………………………..3 Environmental Scan…………………………………………………………………………….....5 Economic Impact……………………………………………………………………….....5 Technology Trends………………………………………………………………………...6 Political-Legal Trends…………………………………………………………………......6 Socio-Cultural Trends…………………………………………………………………......7 SWOT
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Creation of Apple Corporation Technology is the world’s leading industry today because of the fact that it has changed society in every field. Well‚ why has computer technology prospered through recent years? The answer is very simple‚ Apple Inc. Apple products have a significant impact on our society due to their stellar design and unique shape‚ their durability‚ and their many creative applications. Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ and Steven Wozniak. Apple ’s revolutionary
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Juliet is not yet physically and mentally developed to marry with Paris. The turning point of Juliet’s maturity is at the time when she meets Romeo at the feast. They fall in love at first sight‚ and they plan to get married. At this point‚ Juliet becomes more mature because she has her own opinions of her future and she strongly decides to marry Romeo. Her control of her marriage leads to maturity. The nurse always talks of vulgar jokes in front of Juliet. It passively makes Juliet more aware of wedding
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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Have you ever been immature at the start of a big event then at the end become very mature? If you have then you are just like Odysseus in the Odyssey‚ very immature and made lots of mistakes at the beginning but then at the end lets go of his major pride and submits to the gods’ wishes. One summer my Mother and sister went to Romania on a mission’s trip‚ so my brothers were sent to stay at a friends and I flew to Arizona from Wyoming to stay with some other friends. I was twelve years old and thought
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Apple Inc strategy Apple designed the balanced scorecard (BSC)to make senior management ’s attention to the scope and no longer confined to a gross profit rate ‚return on equity and market share strategy. One pair of Apple’s strategic thinking is very familiar with the management of a small steering committee to select one from the five aspects of evaluation should focus on the type and identified several ways in each type of evaluation . On the financial side ‚ Apple’s emphasis on shareholder value
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