Producer Mattel was one of the first to utilize independent monitoring of its manufacturing facilities and make findings available to the public. Informationweek.com stated that "Mattel can meet demand because it spent the last few years paying a lot of attention to software and processes that simplify its supply chain‚ cut costs‚ shorten cycle times‚ and bring more science to the art of meeting customer demand." With headquarters in El Segundo‚ California‚ Mattel has offices and facilities
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage‚ while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
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Mattel Toy Recall Jesse Cuviello‚ Heather Kronstadt‚ Sean Murphy‚ Christopher Lewonka 1. What are the main issues involved in the case? Mattel had five recalls in 2007 involving over 21 million toys. The problems were related to lead paint and poorly designed magnets. Most of the toys were made in China‚ which caused them to question the reliability of the Chinese manufacturers. At first‚ Mattel tried to put all the blame on the Chinese manufacturers as a denial
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Mattel Case Study - Presentation Transcript 1. no. 1-0013 Mattel‚ Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel‚ Inc. The sun was just breaking over Kowloon Harbor. From his corner office‚ Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina
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Case Summary: Mattel‚ Inc has the vision of being the world’s premier toy brand‚ for the present and the future. It currently sells products in over 150 nations. The company was founded in 1945 by Harold Matson and Elliot Handler. It has gone to be 30‚000 employees strong working in 43 countries. Mattel‚ Inc includes a number of toy brands such as Barbie‚ Fisher Price‚ Hot Wheels‚ American Girl‚ Tyco‚ and others. In 2008‚ the company was recognized by FORTUNE magazine as one of the “100 Best
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Mattel Case Development of Major Issue Mattel was the world’s largest toy manufacturer with revenue over $5 billion. It had been doing business in China for 25 years. China was Mattel’s most important manufacturing country. 65% of Mattel’s toys were manufactured in China. It owned 5 factories in China and had a network of contract manufacturers for the remainder of production. In August and September‚ 2007‚ Mattel recalled for three times globally 21 million problematic toys that were made
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outsourcing at Mattel Abstract This study addresses the ethical issues related to Mattel Corporation. This study presents a chronological dateline highlighting the illegal and unethical activities that took place by suppliers for Mattel as well as Mattel’s reaction to the crisis. In addition‚ this article will address how corporate culture played a role in the decision to outsource the manufacturing process to facilities‚ which were not following legal standards. Keywords: Mattel‚ corporate culture
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Mattel Stephanie Amabile BUS 521 Mattel is the world’s #1 toy maker with more than 30‚000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie‚ Fisher-Price toys‚ Hot Wheels and Matchbox Cars‚ American Girl dolls books‚ and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the
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Guide for Mattel Licensees GLOBAL MANUFACTURING PRINCIPLES QUALITY &SAFETY PRODUCT INTEGRITY “Create and sustain competitive advantage through safety and quality from concept to consumer” GLOBAL MANUFACTURING PRINCIPLES PRODUCT QUALITY AND SAFETY NEXT STEPS for LICENSEE ACTION Mattel is committed to providing fair and safe working conditions and quality and safe merchandise to our customers. As a Licensee of Mattel-branded product‚ you have an important role in ensuring that working
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Mattel - Code of Conduct: At Mattel‚ playing fair is one of our core values and the cornerstone of our ethical compliance program. We know that how we achieve success is just as important as the success itself‚ and this recognition underscores our commitment to conduct our business with the highest level of integrity. In business‚ we may not always be able to choose the challenges we face‚ the problems we must solve‚ the obstacles we must overcome and the opportunities we may embrace‚
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