Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
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MATTEL: CRISIS MANAGEMENT or MANAGEMENT CRISIS Introduction In late 2006 and early 2007 a number of imports from China were found to pose health risks. In the most serious case the deaths of 200 people in Haiti and Panama were linked to syrup from China containing the chemical diethylene glycol used in antifreeze‚ British Airways withdrew Chinese toothpaste from its in-flight pouches for the same reason. Large quantities of imported dog food were found to contain the chemical melamine‚ resulting
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the study of consumer behaviour becomes a necessity. It starts with the buying of goods. Goods can be bought individually‚ or in groups. Goods can be bought under stress (to satisfy an immediate need)‚ for comfort and luxury in small quantities or in bulk. For all this‚ exchange is required. This exchange is usually between the seller and the buyer. It can also be between consumers and environment; they formulate their plans for marketing. Definition of consumer behavior:
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outsourcing at Mattel Abstract This study addresses the ethical issues related to Mattel Corporation. This study presents a chronological dateline highlighting the illegal and unethical activities that took place by suppliers for Mattel as well as Mattel’s reaction to the crisis. In addition‚ this article will address how corporate culture played a role in the decision to outsource the manufacturing process to facilities‚ which were not following legal standards. Keywords: Mattel‚ corporate culture
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thought of the respondent. Moreover‚ observing consumer behavior in the marketplace is another important way to collect market research data. We only record consumer behavior without questioning them and usually without their even being aware of the process. For example‚ do the buyers read the package? Do they compare prices? The last method is called experimental research. If Durex Company increase the retail price of a particular product‚ will that lead to fewer sales in the store? To discover
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CASE STUDY: “Consumer Rights and Product Safety: Mattel” Who: Mattel‚ Early Light Industrial Co.‚ Hong Li Da‚ Lee Der‚ United States‚ European Union‚ China When: August-November 2007 Where: Honk Kong‚ China‚ United States‚ United Kingdom What: In 2007‚ a number of recalls affected Chinese products as diverse as toothpaste to pet food to toys. In the toy industry‚ companies such as R2 Corporation and Mattel‚ the largest toy-maker in the world‚ responded to safety concerns by recalling over
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MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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Essay plan: Explore the claim that a consumer society is always a ‘throw-away’ society Introduction Introduce how the essay will be laid out and put forward the topics which will be covered in the essay. Where disposable income comes from Looking at where disposable income comes from in ONS statistics and evidence. New types of consumption - Veblen’s and Susman’s concepts Using concepts to demonstrate how attitudes to consumption have changed and how these changes have been described by Veblen
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OBLIGATIONS From latin words‚ obligatio/obligare – “to tie” or “to bind” Juridical necessity – enforceable to courts 1) CIVIL (positive) and Natural 2) REQUISITES OF OBLIGATION a) Active – creditor / obligee – has the right b) Passive – debtor / obligor – has the duty c) Prestation – object / subject matter c.i) Obligation to give (Real Obligation) (c.i.1) Determinate Thing – res perit domino – thing perishes with the owner (c.i.1.a) Standard care – diligence of a good father / if the
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| Giant Consumer Products (GCP) | | | | A. Situation Analysis: 1. Context: In early September’08 Giant consumer Products‚ Inc. (GCP) realized that Frozen food division‚ which had been growing at 2.8% (compounded annual growth) rate since 2003 to 2007 and accounted for almost 33% of GCP’s overall business volume‚ is not doing well now. The sales as well revenue volume is around 3.9% behind the target. Most specifically marketing margin (key parameter for GCP business) was also
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