marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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CHANDIGARH GROUP OF COLLEGE SUMMER TRAINING REPORT ON CONSUMER PERCEPTION TOWARDS VERKA MILK IN CITY GURDASPUR AND GURDASPUR [pic] SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS ADMINISTRATION SESSION: 2011 –12 STUDENT: Pankaj Salaria Roll No. 1172839 MBA – IIIrd Sem. TRAINING PLACE: Milk Plant Gurdaspur TRAINING DATE: 7/05/2012 TO 22/06/2012 SUBMITTED TO: Lect. ACKNOWLEDGMENT In a dynamic & complex & marketing
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THE SPECIAL RELATIONSHIP The U.K and the U.S are two different countries‚ with a lot in common. They have the same language‚ share almost the same popular culture‚ religions and values. The political relationship between these two nations has been scrutinized by many‚ and is a big part of the media focus. Churchill and Roosevelt‚ Thatcher and Reagan‚ Blair and Bush‚ all these couples represent British Prime Ministers and American Presidents who has in different ways‚ put something into the use and
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"Do Special Education Teachers influence a student’s academic success?" I have been a Special Education Para-Educator for eleven years now. My decision to do this was based on the needs of my family and kids. When my last child was born‚ the doctors did not think that he would make it. He had a heart malfunction and was born with RSV and Von Villibrantds disease (which I did not find out until he was three); those factors lead me to want to work with special education kids‚ knowing that I could
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Special Effects Written by: Brett Amato Special effects in motion pictures has evolved over the years into an involved science of illusion and visual magic. The following is a comprehensive perspective depicting the rapidly expanding realm of cinematography. In times of old‚ special effects in movies was limited to an individual’s creativity and the constrictive limits of the tools available. However the results of early special effects masters astounded audiences in their age in
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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institutions. ( Ignou Text book). ‘Organizational buying is the decision making process by which formal organizations establish the need for purchased products and services and identify‚ evaluate and choose among the alternative brands and suppliers’ ( Webster and Wind- Philip Kotler 12E ‚ Page 196) Definition of individual Buying or Consumer buying: Individual buying is defined as follows “The decision process and physical activity engaged in when evaluating‚ acquiring‚ using or disposing
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ISSN No-2231-5063 Vol.1‚Issue.X/April 2012pp.1-4 Research Paper “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” Dr.Shendge‚ BCUD Director Solapur University‚ Solapur ABSTRACT Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard‚ nutties‚ crunchy or chew. It is available in small‚ big and family pack. Chocolate has many shapes like as rectangle‚
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Corporate Environment Obligation: An examination of the performance of Chevron Corporation Nowadays‚ increasing customers worried about the negative effects that large companies put on environment especially some energy industries. Chevron Corporation is one of largest multinational energy corporations in the world which has branch offices in more than 100 countries. It is engaged in all the aspects of gas and crude oil‚ which include exploration‚ production‚ marketing‚ chemicals manufacturing and
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Nano-Bio-Sensing Sandro Carrara Editor Nano-Bio-Sensing Foreword by Giovanni De Micheli Editor Sandro Carrara EPFL Lausanne Switzerland sandro.cararra@epfl.ch ISBN 978-1-4419-6168-6 e-ISBN 978-1-4419-6169-3 DOI 10.1007/978-1-4419-6169-3 Springer New York Dordrecht Heidelberg London Library of Congress Control Number: 2010938597 # Springer Science+Business Media‚ LLC 2011 All rights reserved. This work may not be translated or copied in whole or in part without the written permission
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