MATTEL Ruth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattel’s Toy World Management of Supply Chain Operations Table of Contents Executive Summary …………………………………………………………………………………… 3 Critical Strategic Milestone …..……………………………………………………………………….. 3 Mattel Timeline ………..………………………………………………………………………. 4 Organization Wide Supply Chain Issues ………….…….………………………………………...... 5 Safety …………………….…………………………………………………..………………… 5 Security ……………….………………………………………………………………………
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Because of the company’s product and designs primary for children‚ it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected‚ Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007‚ Mattel conduct entitled Global Manufacturing principles. In this principle‚ Mattel’s business partners must ensure high standard for product safety and quality‚ adhering to practices that meet Mattel’s safety
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Total words -4594 | GROUP NO. 01 | PGDM SEMESTER II STRATEGIC MANAGEMENT CONCEPTS PROJECT NO. 03 STORY OF BARBIE’S ‘SUCCESS’ SUBMITTED TO SUBMITTED BY Resp. Prof. Sham Sharma Abhinav Sharma M.A.(Lucknow) Amit Baliyan D.M.M.(London) Amit Prabhakar
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Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture‚ barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie
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which are the Mattel Company and the Chinese manufacturer‚ the regulation party of Chinese authority and the governments of America and China. To each part it relates to one of the issues that involve in this case study. The first issue that was found in this case is the reputation crisis of Mattel worldwide and its sourcing failure. The failure of their partner of using over level lead paint is the starting point of series of recall. It leads to the reputation crisis of Mattel product‚ thousands
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A Crisis in Toyland Introduction Mattel stands as the largest toy company in the world. They were established in 1944‚ and since then have brought us some of the most iconic toys of our time. These groundbreaking ideas include Hot Wheels and the extremely popular Barbie Doll. Once 1965 had rolled around‚ Mattel was a $100 million company‚ and became a staple on the Fortune 500 list. Synopsis of the Situation Despite being a leader in their industry‚ they found themselves with some problems
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adult-bodied doll to her husband Elliot‚ a co-founder of the Mattel toy company. He was unenthusiastic about the idea‚ as were Mattel’s directors. 1. During a trip to Europe in 1956 with her children Barbara and Kenneth‚ Ruth Handler came across German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind‚ so she purchased three of them. 2. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing
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influential piece of plastic‚ called the Barbie. Barbie was created by Ruth Handler‚ of Mattel Inc. after discovering a doll in Germany named Bild Lilli. The Barbie doll was named after Ruth Handler’s daughter‚ Barbara. The Barbie was introduced to the United Sates at a time when the word “teenager” was becoming a popular trend on television and in movies. A teenager is the time between childhood and adult life. Mattel took the opportunity to release Barbie at this ideal time. It was released as a teenage
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Mattel Group Equity Valuation Jeremy Gilbert Angela Gorczyca Michael Innerebner Erin Kunselman Andrew Mead Mattel Valuation TA B LE OF CONT ENTS Executive Summary.................................................. 3 Business & Industry Analysis................................... 6 Industry Analysis .............................................................6 Five Forces Model...........................................................7 SWOT Analysis ..................................
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played a role of college graduate‚ doctor‚ teacher‚ astronaut‚ presidential candidate‚ surgeon and business executive among others. Mattel realized that to suit the changing times‚ Barbie needed to look more assertive. In 1971‚ Mattel introduced” Live Action Barbie” to portray the liberated woman. Live Action Barbie had a trimmer figure than earlier Barbie’s. In 1974 Mattel introduced “Sweet Sixteen” Barbie. This Barbie was not glamorous as teenager during that period opted for less makeup and long hair
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