Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT 460-04 Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In 1944‚ the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames‚ but Elliot soon started using the scrap from the picture frames to create
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Outline To inform the audience about Barbie Doll March 27‚ 2014 I. Introduction: A. She has had more than 80 careers in her lifetime‚ from a Rock Star to a paleontologist‚ to a Presidential candidate. Many of you in this room have probably either purchased or owned one…she is Barbie!! B. With her good looks‚ charm‚ and charisma‚ she won audiences over in record time. C. Preview of Main Points: 1. First‚ I will discuss the Origination of Barbie. 2. Second‚ I will discuss her growing
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Week 3 IRAC method Aug 18‚ 2014 Week 3 IRAC method Mattel‚ Inc. v. MGA Entertainment‚ Inc. Case No. 11-56357 (9th Cir. Jan. 24‚ 2013) United States Court of Appeals for the Ninth Circuit Facts This was a litigation case between Mattel‚ Inc.‚ the maker of Barbie dolls‚ and MGA Entertainment‚ Inc.‚ the maker of Bratz dolls‚ Mattel stated claims for copyright infringement and misappropriation of trade secrets‚ and MGA stated its own counterclaim misappropriation of trade secrets. The idea
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Barbie dolls were born in the Wisconsin state of American 50 years ago. They are no longer simple dolls‚ but a symbol of American women‚ American culture and an ideal embodiment of global female. The following essay will firstly discuss Barbie dolls’ historical and cultural background of the era when they appeared. This part includes three aspects‚ which are the consumer society of America at that time‚ the prevailing of hedonism in the consumer society and the enhancement of self-awareness among
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Evening Informative Outline Deborah Cooper The History of Barbie and How Profitable Collecting Her Can Be Speech Goal: I want my audience to know how Barbie came to be‚ and how collecting the different types can be profitable. Introduction Hook: I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! Credibility: My name is Debbie Cooper‚ and I am a Barbie Collector. Thesis: Knowing the history behind what you collect‚ makes it even more
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Barbie: Should the Doll be Modified? Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Sidebottom 1 Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Barbie: Should the Doll be Modified? Since Barbie was first launched by Mattel in 1959 over 10 million have been sold. “Somewhere in the world‚ a Barbie is sold ever half-second”(Dittmar‚ Halliwell‚ and Ive). Out of all Mattel profits‚ Barbie makes up approximately
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Lilli dolls‚ returned to California and in 1959 created the world ’s first Barbie doll (Lowen). Since her debut in 1959‚ over one billion Barbie dolls have been sold worldwide in over 150 countries (Seare). A Barbie doll is probably one of the most famous cultural icons in America. When young girls look at the doll‚ they see an independent‚ adventurous female. However‚ people may not understand the effects that a Barbie doll can have on a little girl. Parents might think they are buying the
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Marketing planing They started with wood products‚ first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels‚ the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels‚ Fisher Price toys‚ American Girl dolls. Polly pocket‚ Matchbox cars‚ UNO‚ Power Wheels. Mattel’s dolls are sold
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black had to have her and wanted to be her. Barbie was the got to have doll in 1959 till this day worldwide. During my youth my sister and I wanted her too. For Christmas‚ birthdays and every time we saw a new commercial for her. While during some research about Barbie‚ I came across the first Barbie commercial. While watching the commercial I’ve notice a woman singing a song in the background. “Barbie you’re beautiful You make me feel My Barbie doll is really real Barbie’s small and so petite
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The Barbie Doll Effect Society’s idea to be attractive is to be nothing less than ideal. To lack perfection is not acceptable in society. Also society tells people how to dress and act‚ having people be and look a certain way to be accepted. The desire to be accepted can destroy ones’ self-esteem and many lose sight of their own true beauty. Many will do whatever it takes to not be‚ say‚ or do what society thinks is disturbing. Marge Piercy’s poem “Barbie Doll‚” written in 1973‚ is a powerful
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