"Mattel barbie strategy" Essays and Research Papers

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    I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! My name is Debbie Cooper‚ and I am a Barbie Collector. What little girl didn’t grow up playing with a Barbie doll? Well many of you may not know that Barbie was‚ in fact‚ an actual person. The original Barbie’s name was Barbara Handler (nicknamed Barbie). One day Barbie’s mother‚ Ruth‚ watch her daughter & friends play with paper cutouts of women‚ which were very popular at the time. Ruth realized all the dolls on the

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    Mattel Toy Recall

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    Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an

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    A toy can convey both positive and negative messages. This is relevant in Barbie and her character. Barbie intends to serve as a role model for young girls around the world. Conversely‚ her excessively strong obsession with beauty and wealth has reverse effects on youth. Briefly‚ Barbie can be viewed in different ways‚ as she represents positive ideas‚ yet certain aspects of her appearance and character suggest otherwise. Barbie’s sole purpose is to inspire young girls to aspire to become anything

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    Islam and Barbie

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    Putnam‚ Matt Williams‚ Xing Shen‚ Muhammad Alif Nizam 1. Why was Barbie popular in both France and Middle East? One of the reasons why Barbie was so popular in both France and Middle East is because most people living in those countries are able to afford such a high priced doll for their little kids. It also acts as a status symbol for a parent who could buy such an expensive doll for their kids. The representation of Barbie as a pretty little doll make every kids want to be like her and this

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    Barbie Q

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    In Sandra Cisneros’s "Barbie-Q"‚ a sudden abundance of flawed Barbie dolls makes the child narrator accepts her own identity and discards society’s ideals of women. The initial storyworld is that of materialism and perfection. What the narrator values in her dolls and what she plays with them could be seen as a reflection of her own self image‚ of what she thinks she should look like and what kind of life she should live. From the first few lines of the story it becomes clear that the narrator of

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    Barbie Stereotypes

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    impressionable? Her name is Barbie and that is exactly the impression of her that young‚ new‚ millennial parents would have you believe. They would have you believe that an inanimate object is to blame for the poor self image the girls of today have. It is not as if the media has already taken everything they deem desirable about a women’s body and have objectified it in all manners possible for a profit. It is not as if the film industry stereotyped what “beautiful” was long before Barbie was even hitting

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    * Pick your company as a team: MATTEL * Get an annual report and 10K or similar recent financial statements from 2011 or most recent year available. Besides Edgar (the government SEC site)‚ and company sites‚ you may want to look at Hoover or other sources such as Wards‚ Mergent’s Industry Review‚ Dun & Bradstreet‚ or Standard & Poor’s for company and industry info. These can all be found online or through the library (note: for some resources you might need to be connected to IU/IUPUI

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    Barbie Doll

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    Margie Pearcy’s "Barbie Doll" Margie Pearcy’s "Barbie Doll" details the image that society projects upon and expects from its young female population. From an early age these young women struggle to conform to the standards that society has defined for them. The results often are disastrous‚ leading to emotional conflicts that are often difficult if not impossible to resolve. Beautiful‚ flawless dolls such as Barbie are frequently the first source of association that little girls have with

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    Barbie Cultural Icon

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    Barbie: Cultural Icon‚ New Age Guru or Blonde Bimbo? She’s 56 years old‚ but hasn’t aged a day; her hair hasn’t turned gray; she hasn’t gained a pound; and she’s been number one nearly all her life. It’s Barbie‚ of course. Introduced in 1959 as a teenager‚ Barbie turned 40 in 1999. Throughout her life‚ she’s enraged feminists and mothers and warmed the hearts of millions of little girls. No matter how her revile her‚ she bounces back. Initially‚ just a blonde teenager‚ Barbie has moved

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    Mattel Toy Recalls 2007

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    Summary of Case Mattel’s Toy Recalls and Supply Chain Management This case talks focuses on the event in the year of 2007 when Mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores. Mattel’s name is synonymous worldwide for its most famous product – the Barbie Doll. The recall was initially for 83 toys which had excessive lead paint and soon after 6 more products we recalled which had a design problem of small magnets coming off the toys in addition

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