Living in a Barbie World: Modern Stereotypes of WomenIn 1973‚ Marge Piercy wrote a poem that follows the life of a young girl growing up with modern expectations that she struggles to conform to. "Barbie Doll" uses different aspects of a woman’s life to express the different pressures on women today. The first aspect Piercy uses to emphasize the stereotypes attached to women are images‚ colours‚ and toys that are traditionally associated with girls; the main character of the poem‚ is given gifts
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Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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how when the barbie dolls first came out‚ the image of the perfect body began to surface into men and women’s minds. “Even for grown-ups‚ beauty ideal in 1960 was a Barbie-like woman with a small waist and large‚ firm breasts - the kind of figure that was difficult to achieve without a great deal of reinforcement” (Collins 30). This unrealistic representation of a woman’s body continues into 2017 when the media portrays women as sexual beings‚ but only if you weigh 120 pounds. The barbie doll was just
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products our consumers trust. Mattel has received several honors for our global citizenship efforts. In 2009‚ Mattel is listed in the top 10 of the “100 Best Corporate Citizens‚” is ranked one of the “World’s Most Ethical Companies” and has been named for the second consecutive year to FORTUNE Magazine’s list of the “100 Best Companies to Work For.” These honors speak directly to the heart of Mattel’s culture and the values shared by our employees around the world. Today‚ Mattel is the largest toy
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What toy has everything anyone could ever ask for? (Pause for 2 seconds) If you are thinking of Barbie‚ then you are correct. Barbie was my favorite toy as a child and it still is for many little girls today. Today‚ I am going to talk about how Barbie was designed‚ how she has changed over the years‚ and how Barbie affects American culture. Here is Barbie’s story. In 1930‚ a young girl fell in love with a boy. The girl had high hopes of going off to college to become a success woman with a
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outgoing character with an outfit for every occasion. She’s Barbie. Today we will learn about this amazing doll and the affect she has had on toy industry. First we will examine the pink and perfect history of Barbie‚ then we will try on the many different characters in Barbie’s family‚ and finally we will hit the shelves to examine the marketing of Barbie merchandise. First we will examine the pink and perfect history of Barbie. Barbie was first introduced at the American International Toy Fair
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The company that I chose to use as the basis for this assignment was Mattel‚ Inc. and Subsidiaries. They have their most recent financial statements available right on their website. This paper will analyze the disclosures related to cash and cash equivalents‚ receivables‚ and inventory. It will also identify the components of cash and cash equivalents. Cash and Cash EquivalentsThe balance sheet lists a balance for cash and equivalents at $997‚734 (in thousands). The disclosure for cash and equivalents
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BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model‚” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was
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If the shoe doesn’t fit … “I call it ‘Barbie Doll Syndrome’– a 6 foot tall woman just doesn’t wear size 4 shoes. It’s abnormal‚ but we all want to look like Barbie‚” says fellowship trained orthopaedic foot surgeon Pam Davis‚ M.D.‚ Midwest Foot and Ankle Specialists‚ Davenport. “The typical problems I see are directly related to shoes that aren’t shaped like a person’s foot. Wearing shoes too small or those shaped in an unnatural way will cause deformities‚” she adds. Pamela Davis‚ M.D
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Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world‚ a publicly traded organization with a market capitalization of over $6.5 billion‚ employing approximately 36‚000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007‚ Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered
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