outgoing character with an outfit for every occasion. She’s Barbie. Today we will learn about this amazing doll and the affect she has had on toy industry. First we will examine the pink and perfect history of Barbie‚ then we will try on the many different characters in Barbie’s family‚ and finally we will hit the shelves to examine the marketing of Barbie merchandise. First we will examine the pink and perfect history of Barbie. Barbie was first introduced at the American International Toy Fair
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Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world‚ a publicly traded organization with a market capitalization of over $6.5 billion‚ employing approximately 36‚000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007‚ Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered
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Kylee Farnum Lori Rogers ENG 201 September 18‚ 2015 Barbie: Breaking Feminist Barriers Barbie‚ arguably one of the most influential global icons of our time‚ made her big debut in New York City in 1959 at the American Toy Fair (“Barbie’s Debut”). From the beginning‚ Barbie’s unrealistic proportions‚ glamorously extensive wardrobe‚ and her bold independence have stirred up vast controversy in American culture. However‚ she represents much more than a tan‚ blonde‚ leggy‚ blue-eyed figurine; she
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everyone else and look their best. There has been many controversial issues about the impact of the Barbie doll. In 1945‚ Barbie was founded by Ruth and Elliot Handler of Mattel Creations. The idea of Barbie was inspired by Ruth’s daughter who grew up playing with paper dolls. After many years of trial and error‚ on the making of the perfect Barbie‚ Ruth finally introduced the first‚ ever made Barbie doll. Barbie had a thin waist‚ big bust‚ pretty hair‚ and often wore a lot of makeup. Some parents may not
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The Barbie Doll: Perfect in an Imperfect World Imagine long blonde hair‚ perfect tan skin‚ a tall slender body with perfect measurements and outfits that only accentuate the perfect features. It might be hard‚ or impossible‚ to bring to mind a human being who could fit these characteristics. If I were to say‚ long blonde hair‚ perfect tan skin‚ a tall‚ slender body with perfect measurements and outfits that only accentuate her plastic body‚ what comes to mind now? Young children have received Barbie
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How can Mattel reverse the decline in Barbie’s sales? Should Mattel giveup on Barbie and accept the fact that the brand will never regain its former sales status? Explain. Although Barbie remains a blockbuster by any standard‚ Barbie’s popularity has slipped over the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with
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Mattel Toy I. Introduction : Mattel Toy Recall 2007 Case Study About Mattel In 1945‚ Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world’s largest toy company‚ Mattel‚ Inc.‚ also known as “the world’s premiere toy company - today and tomorrow‚” designs‚ manufactures‚ markets‚ and distributes a variety of toy products all over the world. The company’s
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Barbie is the main target for feminists and women of all races. As a doll‚ Barbie is a first role model for kids‚ showing them what they should look like‚ how they should dress‚ and how much money she should have. She is given to girls at a very young age. Marilyn Motz’s essay‚ “Seen Through Rose-Tinted Glasses” says‚ “Most owners of Barbie dolls are girls ages of three to eleven years of age” (Motz 16). These children are too young to process and understand that real girls don’t look like her. She
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doll she passed down to me was her Barbie. Barbie dolls were the coolest dolls because they had different hair and different eye colors. Still to this day Barbie’s have been produced with different changes and appearances but still the same original basics of looks. Barbie’s are iconic because they can be traced back to the 1950’s‚ most young girls will play with dolls their mothers past down to them and because most people
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Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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