Case Study TOY WARS Time Context : 1986 Point of View : Tom Daner‚ President of Daner Associates Advertising Company Areas of Consideration 1. Cracko Industries‚ decided to follow the trend of creating military toys despite its previous resistance from associating violence to their products. They tapped Daner Associates to create advertising campaign for their new line of military toys‚ one among which is a half feet long‚ battery operated steel helicopter. Cracko wanted to
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Mattel Barbie’s state of depression OVERVIEW Mattel‚ the largest toy company based on revenues‚ is the manufacturer of Barbie‚ Hot Wheels‚ Matchbox cars and board games. Barbie dolls (Mattel’s flagship brand) were introduced in 1959. With these dolls attracting 7 to 12 year old girls‚ different varieties of Barbie dolls were released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001‚ when MGM’s Bratz dolls were introduced‚ the realistic look of these
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Introduction Based on the given information‚ there are many problems revolving around Educational Toy Company (ETC) which concerns the human resource management (HRM) issues. The immediate problem is the dropped of sales figure recently resulting from the lack of innovation and creativity in their product design. This problem did not appear from nowhere; rather‚ it is the effect from poor management in particular the HRM area within the company. As mentioned‚ there is no one in the company that
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increase margins‚ need consider our we to drastically shiftingour production towards sfecialtydolts aie that earning large prnniumin priceoaer standard line. a our doll -Robert Parker‚President‚ G.G.Toys Background Robert Parker‚ president of G.G. Toys‚ was discussing last month’s operating results with Audrey Hausner‚ G.G.’s conkoller‚ and David Morehouse‚ G.G.’s manufacturing manager. The meeting was taking place in an atmosphere tinged with apprehension because margins on thelr most popular product
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essay about your play development. “The inherent purpose of any toy has always been to entertain or occupy a child. But toys are also frequently used in other ways‚ such as educating children or teaching them about important rituals. No matter their purpose‚ toys are an important influence on the emotional‚ mental‚ and physical development of children.”(Microsoft Encarta 2009) Toys may vary from dolls‚ cars‚ puzzles‚ construction toys‚ board games and play sets down to simple materials such as clay
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Mattel Inc. Segmentation Tiffany Stoner MKT/571 August 04‚ 2014 Isaac Owolabi Abstract This paper is about the company Mattel and segmentation. It discusses the segmentation that the company can do for marketing their products. It will discuss demographic‚ psychographic‚ geographic and behavioral characteristics segmentations. The paper examine opportunities for a segmentation and what each segmentation means for the company. Mattel Inc. Segmentation
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The previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measured to prevent this from happening in the future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication
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What Went Wrong at Mattel The toymaker is recalling more dangerous toys made in China. Its troubles may be a warning sign for other multinationals Elmo‚ Barbie‚ Big Bird‚ and Dora. They are some of the most familiar and best-loved children’s characters. Now they’re caught up in the global debate about the safety of Chinese-made products. Mattel (MAT)‚ the world’s largest toymaker‚ announced on Aug. 14 an expanded product recall‚ involving vehicles based on the hit movie Cars that had lead paint
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In a case regarding the shape of a flashlight; Mag Instruments ‚ the European Court of Justice (ECJ) ruled that the relevant public’s perception of 3D trademarks was certainly different from its perception of word and verbal trademarks. As indicated by the ECJ‚ if a realistic or printed component is inadequate with regards to‚ general society is not used to inferring the source of the item from its shape or bundling. On account of a 3D trademark‚ deciding uniqueness could be more troublesome than
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Gg Toys G.G. Toys Case Study February 28‚ 2012 The five most pressing issues G.G. toys is facing are the decline in pre-tax margins of the Geoffrey doll‚ the costing system being used in the Chicago plant‚ how to efficiently use the excess materials and machinery used to create the reindeer doll for three months‚ whether or not to produce the “Romaine Patch” doll and the last being what caused an increase in sales in the Chicago plant in March 2000 despite a decrease in production.
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