Understanding the Ansoff Matrix in a new market: Penetration: When marketers try to sell the existing product to the existing customers‚ they engage in penetration strategy. It can be achieved in multiple ways. For example‚ by changing pricing‚ by adding minor features (new and improved!)‚ changing the packaging (shampoo sachets)‚ or highlighting alternative uses. In this commercial‚ we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets
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Prof.Dr.Dirk Gunther Trost Assignment title: ANSOFF MATRIX 08/04/2015 Tanju Colak AccountID: 70446465 1 Tanju Colak (70446465) – Betriebswirtschaftliche und volkswirtschaftliche Grundlagen 1. Introduction In 2003‚ the author Lynch suggested that the Ansoff Matrix describes the market and product choices available to a company. In this context products may be determined as items sold to customers and markets as customers. In some cases‚ the Ansoff Matrix is also defined as the market and product
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Table of content The executive summary…………………………………………………….. 2 1. History of Ansoff Matrix.………………………………………………… 3 2. Introduction………………………………………………………………. . 3 3. Model Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market development…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….………………………………………………………
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3. The Ansoff Matrix Ansoff (1957) designed a framework called Ansoff Matrix. This strategy helps identifying corporate growth opportunities‚ also analysing companies based on market‚ product with possible growth opportunities which can be established by merging current and new products. Ansoff identifies four generic growth strategies‚ these are: 1. Market Penetration – tool used to increase organisations share in the market with its current product line. 2. Market development
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Down loaded from the TT100.biz website Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An
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of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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assignment I will be describing how marketing techniques are used to market products in two organisations. The organisations I have selected are Tesco and Virgin Group. Growth strategies (Ansoff matrix) Igor Ansoff designed the Ansoff Matrix in 1957 and this was first published in the Harvard Business Review. The Ansoff Matrix identifies four areas of growth: 1. Market Penetration- Market penetration is where a business markets existing products to its existing customers. With this approach businesses
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| Degree of interaction and customization | Degree of Labour Intensity | | LOW | HIGH | | LOW | * Fast food * Taxi service in Dubai * Low cost airline * Rent-a-car * Private bus service Mumbai to Nasik (24 buses) * Car wash company with 200 franchises * Amusement park | * Automobile repair garage * Casino * | | HIGH | * Courier service * Mobile phone service provider | * General Entertainment broadcasting channel * Travel agency for corporates * Recruitment
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Goutami Kukkapalli NETFLIX BACKGROUND Netflix was founded in 1997 in Scotts Valley‚ California by Marc Randolph and Reed Hastings‚ who previously had worked together at Pure Software. The company was established in 1997 and is headquartered in Los Gatos‚ California. It is a public company. It is considered one of the most successful startup companies of all time by market capitalization‚ revenue‚ growth‚ and cultural impact. Because of the inconvenience of going
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HRM practices? I think the best performance appraisal method for Netflix would be the critical-incident technique. The critical- incident technique keeps a record from the beginning of employment of the effective and ineffective job behaviors. The manager would sit with the employee and discuss what their performance is specifically. It would take any positive examples of their work and the negative examples. It seems that Netflix already has a good orientation program at hand. They make sure that
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