kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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Introduction and Meaning of the Topic (Role of Mass Media in Educating the Rural People) Within a span of fifty years‚ the media technology has been utilized by developed as well as developing countries of the world for the purpose of qualitative improvement of education. The basic freedoms of a democratic society are freedom of speech‚ freedom of the press‚ freedom of assembly and freedom to petition. Besides these freedoms‚ rests of the freedoms are freedom of religious expressions‚ of politics
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The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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Mass Media In today’s society change happens and mainly will continue for many generations to come. The media is what organizes and satisfies the change all the time. What is know as gender‚ sexuality‚ femininity‚ and most of all identity are in a process of gradually changing in mean future. The media has a significantly strong but not as close‚ as the relationship with the audience’s view of gender and identity. In many views Women are represented as one of the largest group in today’s society
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Mass media denotes a section of the media specifically designed to reach a very large audience such as the population of a nation state. The term was coined in the 1920s with the advent of nationwide radio networks‚ mass-circulation newspapers and magazines. However‚ some forms of mass media such as books and manuscripts had already been in use centuries. The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across media such as newspapers
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The mass media have a major influence on our lifestyle Over the last 500 years‚ the influence of mass media has grown exponentially with the advance of technology. First there were books‚ then newspapers‚ films‚ radio‚ television‚ Internet‚ and now social media. In my opinion‚ nowadays the mass media play a very important role in our modern life. First of all‚ the mass media affects people’s attitude about fashion. People spend a lot of money and wear the latest collections of clothes‚ because
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1.0 Introduction Mass media‚ a term defined as a section of the media specifically envisioned and designed to reach a very large audience. The term mass media was first coined back in the 1920s in the advent of radio networks‚ mass circulation newspapers and magazines; although mass media was present centuries before the term become common. Before the invention of television‚ the mass media in which commonly referring to newspapers and radios‚ was mainly a platform of news and information to
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|Media and American Culture | Copyright © 2013‚ 2012‚ 2011‚ 2010‚ 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social‚ business‚ political‚ and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create
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Mass Media Influences The mass media has a huge influence on everyone in society. The mass media reaches large number of the public. Generally‚ the big influences on us come from either the newspaper‚ television‚ radio or also the internet. The main purpose of the Mass Media is to provide us with information‚ entertainment and advertisement. Unfortunately we do live in a society that depends on communication so we look to these sources to get our information. Media influence has grown exponentially
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clear answers for common questions What is Mass Media? Ads by Google Category: Business ▼ Mass Media Communication Radio as a Mass Media Television Media Print Media Media Journalism Mass media is media that is intended for a large audience. It may take the form of broadcast media‚ as in the case of television and radio‚ or print media‚ like newspapers and magazines. Internet media can also attain mass media status‚ and many media outlets maintain a web presence to take advantage
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