Kay Sunderland: Making the Grade at Attain Learning Q1. Describe Sunderland’s management and work style. What are her sources of power? Sunderland’s management style can be defined as formal‚ and efficient‚ always setting expectations at the outset of a project‚ tough but fair. She has a great strategic mind-set and provides insightful critiques and suggestions. Sunderland is not afraid to speak her mind and she pushed to develop the best product for the clients. On the other hand she is somewhat
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Introduction. Sales Force Automation is a technique of using software to automate the business tasks of sales‚ including order processing‚ contact management‚ information sharing‚ inventory monitoring and control‚ order tracking‚ customer management‚ sales forecast analysis and employee performance evaluation(Thomas‚ M.S & Michael‚ S.M 1996). This revolution that is sweeping through society is changing the nature of selling. For last 150 years‚ traditional selling process bases on the two ways communications
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Findings – Each of these cosmetic companies is unique. They each offer something different to the industry; selling method‚ marketing strategy‚ product line‚ and distribution channel. Practical implications – The industry trends indicate that the future of cosmetics may move towards more joint ventures between drug companies‚ cosmetic companies and nutritional/food companies as cosmetic companies look for new ways to be innovative. Originality/value – The research provides an in‐depth business
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Regulatory issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the
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Advantage and Disadvantage of Sales Force Automation. SFA is one of the applications of information technology to support the process in sale functions (Buttle. 2006). Managers and salespeople were require to use SFA technology in marketing actions such as use computer and telecommunication technology in their sale or promotion actions (Morgan et al. 2001). Some organizations believe the SFA means adding fax machines‚ automate the sales process by prepare the salesperson with a laptop‚ cell phones
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COSMETICS IMPORT AND EXPORT REPORT GTİP Code G.T.İ.P. Product Description 3303.00.10.00.00 Perfumes 3303.00.90.00.11 Colognes 3304.10.00.10.00 Lipsticks 3304.10.00.90.00 The Other 3304.20.00.00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11
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Building a Sales Force Digital Think’s Business * Provided Web-based‚ self paced training with built in interactive sessions. * Ease of access through internet and company’s intranet. * Offered coursed on computer programming‚ internet literacy and desktop publishing. * Was known for its high-quality‚ in-depth courses. * 3 sources of revenue: * Catalog Business * Customized training courses for companies * Website Sales * Website sales was a direct
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CASE IBM : Restructuring The Sales Force In 1993‚ IBM’s Board of Directors decided the time was right for dramatic action. The once proud company had seen its sales fall from almost $69 billion in 1990 to $64‚5 billion in 1992. In the same period‚ profits plunged from $5‚9 billion to a loss of $4‚96 billion. In April 1993‚ the Board hired Louis V. Gerstner‚ Jr. to serve as its new Chairman and Chief Executive Officer and to turn the company around. Just three months into the job‚ Gerstner announced
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Introduction Managing sales is not difficult while a company is small. However‚ when sales start to grow‚ it is very hard to manage enlarged sales workflow as effectively as before. It is because the increasing number of sales tasks‚ the number of regions‚ customers and products. It is taxing for salespersons to handle sales grows without a special system for planning‚ tracking‚ analysing‚ reporting‚ and controlling all aspects of sales activity‚ projects and tasks. Therefore‚ various sales management systems
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MGMT 4842 Group Case 2 Retail Specialty Cosmetics Industry Analysis March 19‚ 2012 TABLE OF CONTENTS Industry Type Degree of Industry Concentration Opportunities and Threats Opportunities Threats Past and Projected Market Growth Rate Competitive Analysis New Entrants Substitutes Rivalry within the Industry Suppliers Buyers Driving Forces Analysis Industry Key Success Factors Financial Analysis
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