Mary Kay Cosmetics: Asian Market Entry (A) In February 1993‚ Curran Dandurand‚ senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group‚ was reflecting on the company’s international operations. MKC products had been sold outside the United States for over 15 years‚ but by 1992‚ international sales represented only 11% of the $1 billion total. In contrast‚ one of MKC’s U.S. competitors‚ Avon Products Inc.‚ derived over 55% of its $3.6 billion sales (at wholesale prices)
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Mary Kay Cosmetics Mid-Term Assignment 1) In regards to Mary Kay Cosmetics (MKC) decision on whether to enter Japan‚ China‚ both‚ or neither I would like to recommend that MKC should first expand their business into the Chinese market using the majority of the resources. I would then recommend that entry into the Japanese market should be at first held off but then reconsidered based on the level of success found in the Chinese venture. I feel as if MKC will find the most success within China
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expansion with businesses internationally as long as the cultural and economic assessments are explored. 5. Segmenting‚ targeting‚ and positioning products globally As stated in the case‚ both Japan and China were mature and lucrative markets for cosmetics. MKCs must manage not just one product in one market‚ but a whole product line targeted at the same or different segments in the market. I think that MKC need to examine how the marketing strategies for each product (i.e lipstick‚ foundation.‚
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Direct Sales Mary Kay Cosmetics is not a traditional cosmetics company‚ as it sells its products directly to consumers through a sales force rather than in retail stores (Case). Each member of the Mary Kay sales force is an independent contractor with the company and works for herself (Case). Mary Kay compensates its beauty consultants in a variety of ways‚ ranging from commissions‚ to recognition‚ to incentive programs such as its VIP car program (Case). As it has expanded‚ Mary Kay ’s VIP
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Mary Kay Inc December 2005 List of Contents and Tables 1. INTRODUCTION 1 1.1 Key Facts 1 Summary 1 Mary Kay Inc: Key Facts 1 2. CORPORATE OVERVIEW 1 2.1 Financial Performance 1 Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1 2.2 Geographic Coverage 2 Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2 2.3 Business Focus 3 Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3 Chart 1 Mary Kay Inc.: % Sales by Division 2004 3 3. STRATEGIC OVERVIEW 3 3.1 Operational Strategies
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------------------------------------------------- COUNTRY MARKET REPORT MARY KAY TO ITALY ------------------------------------------------- EXECUTIVE SUMMARY Mary Kay‚ a corporation created and run by women‚ sells cosmetics and skin care products worldwide. The impact on the skin care and cosmetic industry has proved to be impressive at US $2.5 billion on an international level in 2010. Mary Kay’s headquarters and primary manufacturing facility is located in Addison‚ Texas. The corporation
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Mary Kay in Thailand \\ Table of Contents Executive Summary 3 Company and Industry Overview 3 Mary Kay Global 5 Market Trend Analysis 6 Competition and Market Barriers 7 The 4Ps 8 Product Analysis 8 The Market 8 Product Function 9 Ingredients 9 Products that contain specially controlled substances 10 Market Access 10 Product Manufacturing 11 Promotion Strategy 11 Delivery Profile 13 Direct Sales 13 Characteristics of the direct sales
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Mary Kay Ash’s Story By phoebe Mary Kay Ash was a famous American businesswoman and the founder of Mary Kay Cosmetics. She started her business with a small investment of $5000 in 1963‚ and soon became one of the most successful business women of her time. Mary Kay Ash was born on 12th May‚ 1918 in Hot Wells‚ Harris County‚ Texas. Her childhood experiences shaped the future of this visionary woman‚ and with a significant impact to the American history. Due to the illness of her father
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Question # 1 Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market‚ due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to
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Mary Kay Ash Mary Kay products have been available for nearly 50 years. Using her total life savings of $5‚000 the founder Mary Kay Ash started her business‚ a single mother of three trying to support her children. Putting god first‚ family second and career third she managed to create a multibillion-dollar international company that would reflect her values along with a fulfilling life (Ash‚ 1995). Early Years One of Mary Kay ’s believes was that one should not reveal her age. The exact birth
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