Methodological issues in cross-cultural marketing research A state-of-the-art review Naresh K. Malhotra Georgia Institute of Technology‚ Atlanta‚ Georgia‚ USA Cross-cultural marketing research 7 James Agarwal University of Regina‚ Saskatchewan‚ Canada and Mark Peterson University of Texas at Arlington‚ Texas‚ USA To be cross-cultural‚ the marketing research project must be conducted across nations or culture groups‚ rather than across provinces or ethnic groups (Berry‚ 1980). For the
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David E. Dominguez April 21‚ 2013 ECC RM 169 Introduction to Chicano Studies Midterm Have you ever noticed the numerous similarities between you and your peers? No? Perhaps the way you speak upon one another‚ the tone‚ maybe the diction‚ or even the syntax of your voice can all be apart of ones culture. However‚ communication is only one of the very many key elements when taking in and digesting the term‚ ‘Culture’ along with its eclectic and widespread meaning. Now‚ when
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Adrian Simons-Wilson Working in the field as a cultural anthropologist requires participant observation‚ interviews‚ and observation. (Knight) The etic and emic-orientated styles are two different styles that applied anthropologists use in their field work. The etic-orientated approach is a perspective that in ethnography uses concepts and categories for the anthropologists culture to describe another culture. (Ferraro/Andretta) The emic-orientated approach is a viewpoint in ethnography that uses
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Organizational Research Methods http://orm.sagepub.com A Review of Cross-Cultural Methodologies for Organizational Research: A Best- Practices Approach Bryan S. Schaffer and Christine M. Riordan Organizational Research Methods 2003; 6; 169 DOI: 10.1177/1094428103251542 The online version of this article can be found at: http://orm.sagepub.com/cgi/content/abstract/6/2/169 Published by: http://www.sagepublications.com On behalf of: The Research Methods Division of The Academy of Management
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Leininger’s Transcultural Care Model - Assumptions 1 Care is the essence of nursing in a distinct‚ dominant‚ central‚ and unifying focus. 2 Care (caring) is essential for well being‚ health‚ growth‚ survival‚ and to face handicaps or death. 3 Culturally based care is the broadest holistic means to know‚ explain‚ interpret‚ and predict nursing care phenomena and to guide nursing decisions and actions. 4 Nursing is a transcultural humanistic and scientific care discipline and profession with
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“Body Ritual Among the Nacirema” In Horace Miner’s essay on the tribe of Nacirema‚ it takes little effort to determine that Nacirema is a depiction of a typical American’s health habits. This essay is important for two reasons: It teaches principles about our own culture and it makes us assess the value/downfall of looking at other cultures with an etic approach. Without a doubt‚ this essay personalizes the study of cultures and its respective peoples. Regarding the view of North American
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Consumer Behavior Impacts Donna Thompson Kaplan University October 3‚ 2012 Consumer Behavior Impacts Within the context of the consumer socialization of children‚ adult consumer‚ and intergenerational socialization reflects home theaters. To measure the cultural impact on consumer behavior towards home entertainment versus theatre has two approaches etic and emic. Etic approaches on cross cultural end user research. While emic focuses upon indulgent issues from the viewpoint of the subjects
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It is easier to travel and work abroad today than it has been in the past. Young people travel to seek their fortune in new countries. Families go on holidays to exotic places. Older people retire and buy a house in the sun far away the home they have always had. Also have we seen people pack up their homes and move far distances‚ not because they want to‚ but because of war and poverty‚ to find a safer environment for themselves and their children. This increases the importance of understanding
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In Marvin Harris’s work Why Nothing Works: An Anthropologist Looks at American Culture he argues that the underlying changes in the American economy since the 1950s have changed the nature of marriage‚ the nuclear family and sexuality in the United States. Throughout‚ this paper I will be analyzing Harris’s theory as well as stating my own personal beliefs from the experiences I have with each topic. Economics and marriage go hand in hand‚ during the era of the “baby boom” majority of the women in
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On April 20‚ 1999‚ a depressed teen and a psychopath decided to go on a killing spree at Columbine High School. The depressed teen‚ Dylan Klebold‚ and the psychopath‚ Eric Harris‚ had been planning every detail of the massacre for almost a year. Their goal was to kill as many people as possible. Eric and Dylan injured twenty-four people and killed eight male students‚ four female students‚ and one male teacher. Then they committed suicide in the school library. Many people want to know why the two
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