INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Marketing plan for Honda City (2015-16) Section B – Group 8 9/6/2014 Submitted by: Krishnan Jeesha Ankur Meena Avinash J Nameeta Anand Pranit Choure Shijima Muhammed Shareef Vivek Saha Dinesh Balaji K – - FPM/08/08 PGP/18/068 PGP/18/078 PGP/18/088 PGP/18/098 PGP/18/108 PGP/18/118 PGP/18/358 MARKETING PLAN: HONDA CITY 2015-16 2 Table of Contents EXECUTIVE SUMMARY ......................................................................................
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Maruti SuzukiBSE -1.98 % and Hyundai‚ India’s largest carmakers by sales‚ led the drop to register their second successive monthly decline‚ even as Mahindra and Mahindra and French carmaker Renault bucked the general trend‚ helped generously by burgeoning demand for their SUVs in February. However‚ with the government raising excise duty on SUVs to 30 per cent from 27 per cent in the Budget‚ the rise in SUV sales may be difficult to sustain. The largest carmakers - Maruti Suzuki‚ Hyundai and
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Evolution of Porter ’s Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was born in Ann Arbor‚ Michigan. Five forces uses concepts developing‚ Industrial Organization (IO) economics to derive five forces that determine the
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domestic market—only 12% of the firms’ sales were foreign. That mediocre big picture belies some stunning successes‚ however. In particular India has a handful of high-profile firms that are listed while being controlled by foreign firms‚ such as Suzuki‚
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financial analysis “Read the name of Lord‚ Who created man from a clot of blood. Read! The Lord is most Bounteous who taught by pen.”(96:1-4) Final Project On INDUS MOTOR COMPANY LIMITED ------------------------------------------------- Submitted By M. HASEEB 1662-111001 M.Com (FINANCE) ------------------------------- Submitted To: Registrar PIMSAT Institute of Higher Education INDUS MOTOR COMPANY THIS PROJECT IS SUBMITTED TO PIMSAT Institute
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Sunil Bharati Mittal is the Chairman & MD of Bharti Group‚ India‚ The largest Telecommunication player of India having its presence in more than 17 Circles of India. Today‚ Airtel has a national network with a presence in nearly every major sector. The Company is one of the India’s Largest Telecomm sector Company having a Market Capitalization of more than Rs.60‚000 Crores. Sunil Mittal & his brothers own 32% of the Company and are therefore worth something like above Rs.20‚000. - Sunil
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CONCLUSION 56 REFRENCES 57 CHAPTER 1 - INTRODUCTION 1.1. OVERVIEW - INDIAN AUTOMOBILE INDUSTRY Over a period of more than two decades the Indian Automobile industry has been driving its own growth through phases. The entry of Suzuki Corporation in Indian passenger car manufacturing is often pointed as the first sign of India turning to a market economy. Since then the automobile sector witnessed rapid growth year after year. By late-90’s the industry reached self-reliance in
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Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world
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Team Tata Motors pg. 1 of 70 Tata Motors Limited (TML) Team Project C562 – Developing Strategic Capabilities November 24th 2008 – February 29th 2009 Indiana University – Kelley School of Business Team Members: Krishna Tavvala Matthew Brinker Peter Eshelman Andrew Matuszak Rahul Shankar C562 Developing Strategic Capabilities– Team Project: TATA MOTORS LIMITED Krishna Tavvala‚ Matthew Brinker‚ Peter Eshelman‚ Andrew Matuszak‚ Rahul Shankar Team Tata Motors pg. 2 of 70
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Case Analysis‚ Tata Motors International Business and Economics Amsterdam Business School‚ 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets‚ it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land
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