INTRODUCTION Victory of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy
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buses‚ passenger cars‚ defense vehicles‚ two-wheelers‚ etc. The industry can be broadly divided into the car manufacturing‚ two-wheeler manufacturing and heavy vehicle-manufacturing units. “The major car manufacturers in India are Hindustan Motors‚ Maruti Udyog‚ Fiat India Private Ltd.‚ Ford India Ltd.‚ General Motors India Pvt. Ltd.‚ Honda Siel Cars India Ltd.‚ Hyundai Motors India Ltd.‚ Skoda India Private Ltd.‚ Toyota Kirloskar Motor Ltd.‚ to name just a few.” * History of Automobile The
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Assignment Of Management of Services On Service provided by Taj Hotel SUBMITTED TO SUBMITTED BY Lec. Satinder Kumar Gurinder Singh MBA – II yr (SEC – B) Roll No. 5818 Harsimran Singh
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Project Report On Industry analysis Of INDIAN AUTOMOBILE INDUSTRY CHAUDHARI CHIRAG [4] CHAUDHARI RAVI [7] MULTANI AKIL [30] SHEIKH SHOEB [48] VACHHANI MIRAJ [57] INTRODUCTION OF PORTERS FIVE FORCES MODEL AND SWOT ANALYSIS: PORTERS FIVE FORCES ANALYSIS According to Michael Porter’s well known model of structural analysis of industries‚ the state of competition in an industry depends on five basic competitive forces. * Rivalry among exiting firm
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Cars once considered a luxury is now a necessity. The reasons for these drastic changes are two‚ 1. The residential areas have spread far and wide making cars indispensable. 2. Money at disposal and boom everywhere has made the purchase of cars possible by one and all. The Public transport system played both by the Government and private sector suffers serious drawbacks such as heavy crowd‚ negligent and rash driving undue consumption of time and unreliable operations. These are now
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b. Multi-national companies 7. Maruti a case study 7.1. Profile 7.2. Maruti udyog limited 7.3. Maruti Suzuki India limited 7.4. Partner for the joint venture 7.5. Joint venture- related issues 7.6. Industrial relations 7.7. Sales of automobiles- trends in automobile sector 7.8. Maruti insurance 7.9. Maruti finance 7.10. Maruti true value 7.11. N2N Fleet
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plans and strategies for growth in the future. Maruti Udyog Limited (MUL) was established in February 1981‚ though the actual production commenced in 1983 with the Maruti 800‚ based on the Suzuki Alto keicar which at the time was the only modern car available in India‚ its’ only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004‚ Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries
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IMPACT OF ETIOS LIVA ON B SEGMENT CAR MARKET OF INDIA Indian b segment car market has many players like maruti suzuki‚ ford‚ honda‚ volkswagen with maruti suzuki as a market leader with almost 52% share in passenger cars and is a complete monopoly in multi purpose vehicles. The Liva is the Etios without a boot. Insides are generously spacious. It’s a genuine five seater. The Liva gets a 1.2 litre petrol engine with 79bhp and 104nm. Its mileage is expected about 18.31kpl. Liva will be available
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litre of petrol. Makers of small cars‚ especially those that run as taxis‚ fear the RE60 because it will come with a cheaper price tag‚ somewhere between the three-wheeler’s Rs1.25 lakh and Maruti Suzuki Alto’s Rs2.5 lakh. It will also be more fuel efficient‚ giving 35 kilometres to a litre. Maruti Suzuki and Tata Motors‚ though‚ are against allowing such a vehicle‚ and want the safety and emission standards for the quadricycle to be on par with that of cars. But the low-speed four-wheeler passenger
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Premier Automobiles is an Indian automaker which monopolized period from the 1950s till the early 1990s when India was closed to the world and imports. In 1949‚ parts were being made in India‚ starting with simpler components and gradually building up to more complex pieces. Two companies made parts: Premier and Hindustan Motors of Calcutta. The early years of Premier and Hindustan were marked by very low sales‚ due to the size of the market; only about 20‚000 vehicles per year were made in India
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