A PROJECT REPORT ON “CUSTOMER SATISFACTION SURVEY.” SUBMITTED BY Mr. CHETAN S. AKHARE MBA SEM- III ACADEMIC YEAR 2013- 2014 UNDER THE GUIDENCE OF Prof-D.P.AWSARIKAR SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION (MBA) THROUGH SURYADATTA INSTITUTE OF MANAGEMENT & MASS COMMUNICATION (S.I.M.M.C.) PUNE 411021.
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Information Systems Maruti Suzuki 1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite ? Because of the fact that Indian automobile industry market is the faster growing in the world‚ Maruti Suzuki has to cope with a growing demand‚ an extent of the company which is the leader on the Indian automobile market. Indeed‚ Maruti Suzuki needed an efficient technological tool which inter-connects the different sectors of the company‚ and permit
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players in the 1980s. However‚ the Indian market got transformed after 1983 following the relaxation of the licensing policy and the entry of Maruti Udyog Limited (MUL) into the car market. OBJECTIVES OF THE STUDIES: Under the above perspective the objective of the study are: 1. To study the effectiveness on sales of launch of Maruti Aulto on sales of Maruti 800. 2. To find out what features customers like in the both the cars. 3. To know which car is more preferred. 4. To find out
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different people choose different brands and what are the features they look for while purchasing a car‚ in context to Maruti Suzuki. In order to make a dent into the query a study was undertaken in India among the car owners. Objectives of the study are: 1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2) To know about consumers’ expectations from Maruti Suzuki
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and then Electric cars respectively. Let us take an eg. Of MARUTI SUZUKI LTD.‚ its cheapest petrol car is Maruti 800 is Rs. 201822.92 (ex showroom price Ludhiana‚ non metallic). Although production of this car has been stopped. The next cheapest car next to maruti 800 is Alto which costs Rs. 237877.05 (ex showroom price Ludhiana‚ non metallic). Still it is very cheaper as compared to Maruti Suzuki’s other fuel cars. Maruti Suzuki’s cheapest diesel car is Ritz which costs Rs. 539062.48 (ex
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G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY‚ KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS‚ KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH‚ MBA Assistant Professor. INDEX | 1. | Introduction
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FUNDAMENTAL ANALYSIS ON MARUTI SUZUKI LIMITED SUBMITTED BY GHOUSE BAIG 6 B.COM C 08D0237 COMPANY PROFILE Maruti Suzuki India Limited (MSIL) is a passenger car company. The Company is engaged in the business of manufacturing‚ purchase and sale of motor vehicles and spare parts (automobiles). The other activities of the Company include facilitation of pre-owned car sales‚ fleet management and car financing. The Company is a subsidiary of Suzuki Motor Corporation‚ Japan. The Company
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charts of two wheelers with Hero Honda being the key player. Bajaj by far is the number one manufacturer of three wheelers in India. Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the total market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of the entire market. Global recession has impacted‚ the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Even then this
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pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile company various govt. policies regarding export duties‚ taxes‚ labour laws‚ tariffs affects company’s decisions drastically. The govt. of India’s certain decisions to reduce the export duties‚ 100% tax deduction in export profits enables Maruti Suzuki to increase its business as well as profits. These decisions have positive impact on the
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“A comparative study on customer perception towards product of Maruti and Hyundai ‚‚ ‖ Submitted to Submitted by MR.Fahad Beg Vipin kumar B.B.A 4th sem Acknowledgement under my guidance. During this project they have done most efforts to study and understand the subject in detail.In addition to the books mentioned in the bibliography they have referred various study material‚magazine
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