TERM PAPER ON PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA ACKNOWLEDGEMENT I would like to confer my heartiest thanks to my coordinator of Business Environment and class teacher Miss Impreet Kaur for giving me the opportunity to expel and work in the field of Environmental Analysis‚ especially its practical applications. While preparing my project I got to have an in depth knowledge of practical applications of the theoretical concepts and definitely the things which I have learned
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[pic] INDUSTRY PROFILE: The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 11 million vehicles (including 2 wheeled and 4 wheeled) and exports about 1.5 million every year. Indian Automotive Industry booming with a growth rate of around 15% annually in the past five years. The automotive sector is one of the core industries of the Indian economy‚ whose prospect is reflective
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A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS E-BIKE WITH SPECIAL REFERENCE TO COIMBATORE CITY ABSTRACT The face of automobile industry that was redefined with the invention of fuel-efficient four-stroke engine technology is all set to see dawn of a new era in two-wheeler industry. It’s not petrol or diesel or any other fuel‚ but its electricity that have initiated a revolution in two-wheeler industry in India. Indian two-wheeler Industry has embraced the new concept of Electric Bikes
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David Suzuki was born on March 24‚ 1934‚ in Vancouver‚ British Columbia. Working as a geneticist‚ broadcaster‚ and environmental activist‚ Suzuki has made an impression on people all across Canada‚ and all across the world. He works to combat global warming‚ protect endangered animals‚ and promote a more environmentally-friendly lifestyle‚ and has succeeded in inspiring many Canadians. Suzuki demonstrates leadership‚ determination‚ and boldness‚ and these are the qualities that make him an ideal
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have a closed economy until 1991. By then Maruti Suzuki was the market leader of the automobile industry acquiring a market share of nearly 83.1%. But however the government decision of opening the economy in 1991 had significant affects on Indian automobile companies such as Maruti Suzuki. The main affect was the entrance of foreign competitors that made the industry very competitive and the situation made it difficult for domestic companies such as Maruti to retain its market share‚ which is clearly
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OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference for its Ritz car. Maruti Suzuki was able
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which is further divided into two parts i.e.: (1) the production of parts‚ and (2) the final assembling. This research also shows how the recession has affected the automotive industry globally and its impact on the Indian automotive industry (the Maruti Suzuki case). Keywords: automobile‚ automotive‚ recession‚ integration‚ globalization Introduction and features The automotive industry is distinctive because of its extremely concentrated
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Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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INTRODUCTION TO MARUTI SUZUKI Maruti Suzuki India Limited‚ commonly referred to as Maruti and formerly known as Maruti Udyog Limited‚ is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012‚ it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Esteem and Alto‚ to hatchback Ritz‚ A-Star‚ Swift‚ Wagon R‚ Zen and sedans DZire
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