Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda Great Lakes Institute of Management‚ Chennai (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) 1 Index Page 1.0 Introduction 3 2.0 Various Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling
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Maruti Suzuki Vision and core values SNAPSHOT | Date of Establishment | 1981 | Revenue | 0 ( USD in Millions ) | Market Cap | 406250.880869 ( Rs. in Millions ) | Corporate Address | Plot No 1‚Nelson Mandela Marg‚Vasant KunjNew Delhi-110070‚ Delhi www.marutisuzuki.com | Management Details | Chairperson - Rc Bhargava MD - S Nakanishi Directors - Amal Ganguli‚ Davinder Singh‚ Davinder Singh Brar‚ Hirofumi Nagao‚ Kazuhiko Ayabe‚ Keiichi Asai‚ Kenichi Ayukawa‚ Kinji Saito‚ Manvinder
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Page 1 Our Team 1- AMIT KUMAR 2-SANDEEP KUMAR 3-YUVRAJ SAINI 4-ANUJ KUMAR 5-RAVISH KUMAR 6-DEEPAK GAUR Page 2 OVERVIEW Introduction MIS Case study of Maruti Suzuki Car Sale Process Flowchart Recommendations Page 3 Introduction What is MIS ? Page 4 Important Points Integration and Streamlining of Business Processes Process Adherence Structuring‚ Storage and Retrieval of Data Instant Generation of Business Analysis Report‚ MIS Control and monitoring Man and Machine
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MARUTI SUZUKI INDIA LTD. ALWIN SAKRI MBA III SEM ‘A’ SECTION 1PI11MBA14 PESIT-BANGALORE INTRODUCTION 1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT‚ 1956. 1982- License and Joint Venture agreement signed between Maruti
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Shroff‚ R C Bhargava‚ R P Singh‚ Rc Bhargava‚ RP Singh‚ S Nakanishi‚ S Ravi Aiyar‚ Shigetoshi Torii‚ Shinzo Nakanishi‚ Shuji Oishi‚ Toshiaki Hasuike‚ Toshihiro Suzuki‚ Tsuneo Ohashi Business Operation Automobiles - Passenger Cars Background Maruti Suzuki India Limited (MSIL)‚ formerly known as Maruti Udyog Limited‚ a subsidiary of Suzuki Motor Corporation of Japan‚ is India’s largest passenger car company‚ accounting for over 50 per cent of the domestic car market. Maruti Udyog Limited was incorporated
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Maruti Suzuki is India ’s number one leading automobile manufacturer and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Until recently‚ 18.28% of the company was owned by the Indian government‚ and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007‚ Govt. of India sold its complete share to Indian financial institutions. With this‚ Govt. of India no longer has stake
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.............. 5 The company: Starbucks............................................................................................. 5 Overview of the 7s Framework................................................................................... 7 Shared values .............................................................................................................. 9 Strategy ...............................................................................................................
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Scenario | 12-14 | 4. | Four Ps of Marketing4.1 Product4.2 Price4.3 Place4.4 Promotion | 15-32 | 5. | Market research5.1 Introduction5.2 Objectives5.3 Importance5.4 Process | 33-38 | 6. | Analysis of Customers6.1 Users6.2 Non-Users | 39-62 | 7. | Analysis of Dealers | 63-73 | 8. | Findings | 74-75 | 9. | Limitation | 76-77 | 10. | Recommendations | 78-79 | 11. | Conclusion | 80-81 | 12. | Bibliography & Webography | 82-83 | 13. | Annexure | 84-89 | ACKNOWLEDGEMENT
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DEXTER’s product‚ pricing‚ place‚ promotion‚ process‚ people and physical evidence is analyzed below- Marketing Mix of our service According to many marketing specialists “Marketing is putting the right product in the right place‚ at the right price‚ at the right time”. The marketing mix analysis shows the simple formula for success in marketing. A business just need to create a product or service that a particular group of people want then put it on sale at some places that those same people
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company‚ Maruti has entered the car insurance business as well.It offers the customer all the advantages of settling insurance claims directly with any of the company’s authorized dealers. This business provides complete fleet solutions to corporations and institutions. Branded Maruti N2N‚ this service includes the following: customized car policies‚ economical car leasing‚ maintenance‚ servicing‚registration‚ insurance‚ emergency assistance‚ accident management and eventual re-sale of cars. MARUTI GENUINE
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