Assess the view that the owners of mass media corporations control media output and serve mainly ruling-class interests. (33 marks) AO1: Knowledge and Understanding (15 marks) Lower in the band 1. students will present an answer based on very limited knowledge and understanding of the mass media and ownership issues rather than based on sociological arguments or evidence. There will be only a peripheral link to the question. At this level there will be little evidence that the student
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Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
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Dell was not the first to pursue the build to order idea‚ but he was the first to make it successful. In 1988‚ Pc’s Limited became the Dell Computer Corporation. By 1992‚ Dell made Fortune magazine’s top 500 of the world’s largest companies. Dell surpassed Compaq in 1999 as the largest seller of computer in the U. S. In 2003‚ the Dell Computer Corporation became Dell Inc. after the company expanded into the multimedia market. In 2007‚ Dell Inc. ranked 34th largest company worldwide by Fortune magazine
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Oracle Systems Corporation 1. What factors might have led analysts to question Oracle Systems’ method of revenue recognition in mid-1990? Are these legitimate concerns? Analysts might have been led to question Oracle’s method of revenue recognition because of revenue recognition timing‚ quality of receivables‚ and aggressive sales practice. These were all legitimate concerns. Oracle recognized licensing and sublicensing revenues on the date of contract rather than upon delivery when certain
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Birla Corporation Case Business activities based on the recent developments The Given data states that Birla’s Profits had been increased from 4.19 crore in 2002-03 to 41.56 crore in 2003-04 and their 88.75% sales consist of sales from cement division. But this was the case in both years 2002-03 and 2003-04 which means those profits were achieved only by improvising on internal factors of the company like improvements in performance of Cement division by achieving the higher capacity utilization
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Assignment: CUTCO Corporation 1) Direct selling is defined as any kind of selling that is made outside a fixed business location. Therefore‚ most of the company that use direct selling are not well-known‚ are small‚ privately owned or do not have physical stores. Direct selling is essentially a push marketing strategy‚ and the firms that use it do very little traditional advertising. Most of the direct sales take place in a residence and on a one-to-one basis. 2) CUTCO Corporation roots go back
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(Constant growth model) You are considering an investment in the common stock of Arizona Jake’s Corporation. The stock is expected to pay a dividend of $2 a share at the end of the year (D1 = $2.00) The stock has a beta equal to 0.9. The risk free rate is 5.6 percent and the market premium is 6 percent. The stock’s dividend is expected to grow at some
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History of The Intel Corporation The Intel Corporation is the largest manufacturer of computer devices in the world. In this research paper I will discuss where‚ ehrn‚ and how Intel was founded‚ the immediate effects that Intel made on the market‚ their marketing strategies‚ their competition‚ and finally‚ what Intel plans to do in the future. Intel didn’t just start out of thin air‚ it was created after Bob Noyce and Gordon Moore first founded Fairchild Semiconductor with six other colleagues
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Internet Mini Case #10 Intel Corporation J. David Hunger In 1968‚ Robert N. Noyce‚ the co-inventor of the integrated circuit‚ and Gordon E. Moore left Fairchild Semiconductor International to form a new company. They took with them a young chemical engineer‚ Andrew Grove‚ and called the new firm Intel‚ short for integrated electronics. The company successfully made money by manufacturing computer memory modules. The company produced the first microprocessor (also called a “chip”) in 1971.
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THE MERIT CORPORATION Family-owned and -operated for three generations‚ the Merit Corporation manufactured and sold children’s furniture. John Kirschner‚ Merit’s CEO and grandson of the company’s founder‚ was actively involved with every aspect of the firm’s operations. Now‚ as he was considering early retirement in the next few years‚ he began to think about his legacy for the future. Merit’s headquarters and the biggest of its three manufacturing plants were located in an industrial park 10 miles
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