Case Study: Marriott Corporation The Cost of Capital Teresa Cortez Keith Gemmell Brandon Papsidero Robin Reschke October 28‚ 2013 Table of Contents 1. Are the four components of Marriott’s financial strategy consistent with its growth objective? ..................................
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- Case Study Marriott International Introduction The report focuses on Marriott International putting strategic management at the center core of analysis and discussion that allows Marriott strengths and weaknesses to be known and be evaluated according to such SWOT related strategies‚ CPM‚ EFE‚ IE matrix and many other important points for strategic management recognition of Marriott International. There is important account to the strategic analysis of Marriott International‚ there implies
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Issues Immediate issue: The company has to deal with its lower-wage employees¡¯ work-life balance issue. Basic issues: 1.The work-life balance program was ignored by lower-wage workers because they couldn¡¯t afford that program. 2.The lower-wage workers were depending on management for assistance with more serious issues not just child-care or referral programs. 3.Managers spending upwards of 50% of their time to solve employees¡¯ numerous personal issues. 4.Extremely high turnover among
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UNIVERSITY MARRIOTT CORPORATION BONDHOLDERS VERSUS EQUITY HOLDERS On October 5‚ 1992‚ Marriott Corporation announced a plan to restructure the company by splitting itself into two parts. The announcement caused immediate and opposite price movements for its stock and its bonds. Stockholders were happy and bondholders were in a furor‚ particularly those that bought a new issue of bonds in April. The Restructuring Plan The two separate companies were to be Marriott International and Host Marriott. The
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Marriott Corporation : The Cost of Capital( Abridged) (บริษัท Marriott : ต้นทุนของเงินทุน (สรุป) ในเดือนเมษายน 1988 Dan Cohrs รองประธานของโครงการการเงินที่บริษัท Marriott ได้มีการเตรียมตัวแนะนำรายปีสำหรับ Hurdle rates(อัตราส่วนลด)ของแต่ละแผนก 3 แผนก โครงการการลงทุนแต่ละจะถูกคัดเลือกโดยอัตราส่วนลดที่เหมาะสมของ แต่ละแผนก ในปี 1987 Marriott มียอดขายเติบโต 24 % ละ ROE มียอดขาย 22% และรายได้ต่อหุ้นเพิ่มขึ้น 2 เท่า จากเมื่อ4ปีก่อน และกลยุทธ์การดำเนินการมีเป้าหมายตามแนวโน้มนี้ต่อไป
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Mission Statement 2 The Importance of a Mission Statement In helping students achieve at their greatest potential it is necessary for me to provide them with the necessary tools for accomplishing high success. One vital tool for my success (Canter‚ 2009) as well as the success of my students is to have a mission statement about my teaching beliefs that help guide my instructional planning‚ interactions with students and difficult
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Therefore‚ we used βu = βE * E/V to deleverage the financial risk for each of the hotels and compute the weight average of the βu for the hotel business by the revenue of each hotel. The details are in the attached excel file. βu of lodging division of Marriott = βu of pure play in the hotel industry Then‚ we can calculate the βE of lodging divison at Marriot by releverage the βu of pure play. The βE of lodging divison at Marriot‚ βE = βu + [βu – βD] * (D/E) * (1-T) Among them‚ βu = 0.4113‚ βD = 0.3595
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What is the overall weighted average cost of capital for Marriott Corporation? (Use a corporate tax rate of 34%). What type of investments would you value using Marriott’s WACC? Cost of debt：8.95%+1.3%=10.25% Cost of equity：8.95%+1.64*7.43%=21.14% 實際beta=1.11，根據exhibit 1，長期債務為24.99億美元，權益價值為35.64億美元(30元*118.8百萬股)，可以得出D/V=24.99/35.64=41%標的資本結構D/V=60%，所以必需做出調整。 V=D+E，D/V=41%，E/V=59% Beta of asset=(E/V)*beta of equity=0.59*1.11=0.655 Beta of equity=(V/E)*beta of asset=(1/0.4)*0.655=1.64 Risk free
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Employee Loyalty Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Marriott has a few distinctive competencies that are the driving force in their company. Superior efficiency is evident in their personnel. Marriott has been named by Fortune Magazine as on of the "100 Best Companies to Work For" and one of the "Top 50 Companies for Minorities" (Marriott is‚ 2004). They are also very concerned with minimizing employee turnover because of the high costs associated
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Marriott Corporation: The Cost of Capital T c=income taxes of 1987 / income before income taxes of 1987 = 175.9/398.9 = 44% Step 1:From the Exhibit 3 ß equity for each firm in this industry are below Marriot Corporation 1.11; Hilton Hotels Corporation .76 ; Holiday Corporation 1.35 La Quinta Motor Inns .89; Ramada Inns‚ Inc 1.36. Step 2: For each firm in the industry‚ to estimate bunlevered using the bequity estimate: bequity = [1 + (1-TC)Debt/Equity]bunlevered bunlevered of Marriot= 1.11/[1+(1-
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