MEASURE: Gearing Ratio: Marks and Spencer: Gearing ratio of Marks and Spencer was stable for three years from 1999 to 2001. Fall in 2001 has forced it to revert to old policy whereby it proposed group structuring and capital restructuring strategy which required funds. "To funds these cost‚ it entered into structured Sale and lease back agreement‚ sold its 78 freehold and leasehold stores across UK for cash consideration of £348 million to Top land Group". (www.marksandspencer.com‚ 03/03/2004)
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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Assignment 3 Introduction: Marks and Spencer is one of the UK ’s leading retailer business organisations. They have 21 million people visiting their stores each week. They sell clothing‚ home products‚ as well as food‚ responsibly sourced from around 2‚000 suppliers globally. Their clothing and home ware sales account for 49% of their business while their food sales account for 51%. Now more than ever‚ they are also known for their green credentials as a result of their five-year eco plan
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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is able to meet their needs and wants. M&S offers quality products at a reasonable price which customers can afford; this makes the customers happy and feels the value for the money‚ this force M&S customers to be loyal customers. Marks & Spencer is owned by the individuals and organisations that hold their shares. They are committed to build shareholders value through growth and dividends. They keep honest and accurate records of their performance which will be provided to the shareholders
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presents two companies‚ Marks & Spencer and Zara‚ which are active in the apparel industry‚ and examines supply chains and the product-process linkages of both companies. Marks & Spencer‚ originally named Penny Bazaars‚ was founded by Michael Marks in 1884 in Northern England as a clothing sales company. Ten years after its startup‚ Thomas Spencer joined Michael Marks and became co-owner of the company. From 1894‚ the company has continued to work under the name of “Marks & Spencer (M&S).” Influenced
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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1. Background to organisational strategic change. Marks and Spencer plc is a UK-based company. Many people regard the business as a national institution. It is lovingly called "M&S" and "Marks and Sparks". M&S is known as a best retailer. There are over 370 Marks & Spencer stores throughout the UK that sell clothing‚ food and household goods. The core of its retailing business is clothing‚ particularly women’s. Over 80% of Marks & Spencer’s stores are sited in traditional high
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry‚ causing reaching the wrong target market and losing market share. To
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