MARKS AND SPENCER (a) MARKS AND SPENCER’s SUCCESS This question is answered in relation to the success achieved before the downturn in performance in the late 1990’s. • The strategic intent was to have a simple pricing policy and the use of the ST MICHAEL LOGO as a sign of quality. • Had structured formula for all its stores whereby a set of principles were held as core to the organisation • The value chain was well managed suppliers been local and control could be exercised over suppliers
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leadership of Marks and Spencer in the global competition. In addition‚ the comparison to H&M‚ Zara‚ Topshop and Uniqlo about the organization leadership will be mentioned. Fashion industry has been crowded by many big brand names and Marks and Spencer has struggled to maintain its leading position. Therefore‚ it is necessary to find out the most appropriate organization leadership to ensure companies can create the competitive advantages. The analysis will be
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54751 Rodrigo Silva | 54741 Vanessa Pacheco | 54753 2012/2013 GEB1 Operations Management I 1 Operations Management I Index 1. Introduction 3 2. Development 4 2.1. History 4 2.2. Marks & Spencer pre reorganization 4 2.2.1. Crisis 2.3. Marks & Spencer after reorganization 5 6 2.3.1. Strategy changes 6 2.3.2. Brand 8 2.3.2.1. The Perfect and Classic Collection 8 2.3.2.2. The Autograph 8 2.3.2.3. per una 8 2.4. Order winners
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1. Introduction 1.1 Company overview Marks and Spencer‚ also known as M&S‚ is a major British retailer. It currently specializes in selling of apparel and luxury food items. M&S was founded in 1884 by Michael Marks and Spencer Leeds. The establishment started out as market stalls throughout England. In the beginning‚ M&S built its reputation on the policy of only selling British made merchandise and using British suppliers and M&S’s emphasis became on quality and getting value for your money
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With close to 400 shops‚ 11 million customers a week and 66‚000 workers‚ Marks and Spencer is a respected organization and one of the High Street’s most recognized brands. Nevertheless the days when M&S was uncontested have long gone as clothing sales have come under stress from other high street brands like Topman and River Island and food revenue has been hit by Tesco. Over the last 15 years‚ Marks and Spencer have experienced a succession of changes in management and organizational culture following
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interested to see if this affected the company that I work for‚ Marks and Spencer. So as we know Marks and Spencer is one the most well known retailers in the uk with over 450 stores and in turn employees over 65000 people. But over the last few years it has faced more compaction in the retail sector‚ so with that a new strategy had to be developed to meet their customers need and expectations and to keep them ahead‚ so Marks and Spencer developed the promotional campaign based on it new slogan
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in the market. With regard to Marks & Spencer‚ we can categorise them as follows: External Internal -Fast changing market and tough trading conditions -Poor management - failure to recognize and react to changing market trends -Consumers’ change of taste -Decentralised marketing function: inconsistent brand image -War in Iraq - slower economy -The versus the Euro - imports/exports -Increased competition locally and from foreign companies Marks & Spencer - SWOT Analysis. What follows is
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Internet Timeline v 8.2‚ Avalible from: http://www.zakon.org/robert/internet/timeline/#1990s (accessed August 30 2010) Leyshon‚ M Christie M. (2002)‚ “Marks and Spencer Enhances Customer Service Across Multiple Channels” Available from: http://betty-sung.tripod.com/marks_&_spencer.htm (accessed August 30 2010) Ciao Stewart‚ A. (2000)‚ ‘Marks and Spencer facing its toughest battle’‚ Available from: http://www.thisisthelakedistrict.co.uk/money/in_the_city/NEWS0.html (accessed August 30 2010) MacMillan
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Gross and Net profit Gross profit A company’s revenue‚ minus the business’ costs of goods For example: If I sold 5000 cheese sandwiches for £1 each my total revenue would be 50 x £1 = £5000 It costs 25p per sandwich to purchase bread‚ butter and cheese. My gross profit = Revenue – Costs of sales (25p x 5000= £1250.00) = £3750.00 Net profit The business’ gross profit minus expenses For example: My gross profit from my sandwiches is £3750.00 to calculate my Net profit I need to minus
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is the most popular way to do the measurement. However‚ in my opinion‚ EVA or RI should be a better method to evaluate the performance of each division separately. Let use EVA to explain the reason of EVA being a better approach. EVA is net operating profit after taxes less the money cost of capital. If the company uses ROI to measure the performance‚ it cannot maximize the shareholder’s value. When there is a project which will increase the value of the company but will decrease the ROI result
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