FACT SHEETS The PRADA Group Industrial activities Raw materials PRADA Group retail distribution channels Licensing agreements and joint ventures PRADA Group figures March 2012 PROFILE OF THE PRADA GROUP Prada was founded in Milan in 1913 by Mario Prada‚ Miuccia Prada’s grandfather‚ who opened in the prestigious glass-covered Galleria Vittorio Emanuele II arcade in Milan an exclusive shop selling leather bags‚ trunks‚ beauty cases and luxury
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This is the task list for MKT350-1301A-01: Marketing Research Practices Task List | Phase 1 - Introduction to Market Research | | | Reading Task: Burns & Bush‚ Chapters 1-3 | | Task Type: Discussion Board Deliverable Length: 2–3 paragraphs Points Possible: 10 Due Date: 1/9/2013 11:59:59 PM CT Reminder: Initial Discussion Board posts due by Wednesday‚ responses due by SundayStudents will be expected to post their first initial discussion board posting by Wednesday of each
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Describe the major trends and forces that are changing the marketing landscape in this age of relationships? Dramatic changes in the marketplace are making companies rethink their marketing strategy‚ as it is becoming more challenging. The forces that are changing the marketing landscape can be described into five major factors: Changing economy: The great recession has caused many consumers to change their spending habits and buying attitude. This created an age of consumer frugality‚ which
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The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and
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To: Prada Board of Directors From: Grupo Capo Milano Subject: Options to Raise Capital Business Proposal Following a series of expansions and acquisitions in the early 2000s Prada has found itself with a large amount of debt maturing over the next year. Since Prada is challenged with raising €1 billion to cover loans maturing in the coming year‚ the analysts at GCP have researched several options for the board to consider. These alternatives include issuing sort term bonds
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* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
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Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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Name: Mehak Tazeem Roll No. 10-161 Assignment No: 5 Submit To: Ma’am Asmarah Manolo Blanik Shoes‚ same as clothing need their own designer. In the fashion world there are several names that left a lasting mark on the industry for both shoes and clothing. Despite the many “youngsters” some of the older generation will always be on the first line‚ first to instruct the young and second to remind customers that classic has no age. We will introduce you to the most famous shoe designers whom
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ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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| Founder(s) | Mario Prada | Headquarters | Milan‚ Italy | Number of locations | Over 250 Worldwide boutiques | Key people | Miuccia Prada‚ Head Designer Patrizio Bertelli‚ CEO Sebastian Suhl‚ SVP & CCO Donatello Galli‚ CFO | Products | Clothing‚ cosmetics‚ fashion accessories‚ jewelry‚ perfumes‚ spirits‚ watches‚ wines | Services | Department stores | Revenue | €2.15 billion (2010) | Employees | 2‚841 (2011) | Website | www.prada.com | The Prada brand dates back to the
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