INNOVATION STRATEGY _________________ OCTOBER 2010 ------------------------------------------------- TABLE OF CONTENTS 1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. -------------------------------------------------
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PRODUCT DEVELOPMENT AND STRATEGIES ASSIGNMENT-1 LECTURER: Mr. J. Mateo Student Name/ID: Sony Surendran 09093103 PRODUCT DEVELOPMENT AND STRATEGICS Course work 1 Consider any consumer product that you think needs improvement. a. Why is improvement necessary? b. What improvement do you think‚ should be made on the product? c. How will these improvements affect the marketability of the product? Product: TATA NANO: The world’s cheapest 4-door
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The Marketing Mix (The 4 P’s of Marketing) Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing
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vehicle (e.g. Scorpio). Aim: To know the marketing strategies implemented by “Mahindra & Mahindra” behind its successful transformation from Farm making equipment to Sports utility vehicle (e.g. Scorpio). Objective: • To know how the successful transformation occurred in “Mahindra & Mahindra”. • To know how they become one of the market leader in sports utility vehicle. • To do various marketing strategy analysis in order to get a clear view about the success
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MARKETING MANAGEMENT REPORT ON TATA INDICA Submitted by: Submitted to: Group-5 (Sec A) Dr. H. Gayathri Aman Srivastav (12005) Gaurav Kumar (12017) Muhammad Rayees. M (12029) Shilpa Giri (12046) Mahajan Swapnil Umashankar (12053) ACKNOWLEDGEMENT We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend
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As one of the most progressive companies on earth‚ the Tata group has decided to take on the international motor industry. It has come up with the idea of a pocket-sized $2.500 priced automobile‚ the four wheeled version of the $100 computer. Its name is NANO. Appropriately called the “People’s Car”‚ (not‚ however for the likes of the People’s Princess‚ the late Princess Diana who preferred her Bentley) Mr. Tata says that the Nano has its origins in Calcutta rickshaw cabbies and a very Indian
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need for more fuel-efficient cars. Tata Motors Indian conglomerate Tata Group (www.tata.com) employs nearly 300‚000 people in 85 countries and is India’s largest conglomerate company‚ with revenues in 2006–07 equivalent to US$28 billion (equal to 3.2 per cent of India’s GDP)‚ and a market capitalization of US$73 billion at the end of 2007. The Tata Group comprises 98 companies in seven business sectors. One of the companies in the Tata Group is Tata Motors. Tata Motors is gearing up for the global
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TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy. When presented with the opportunity (financially the government policies made it easier) to gain access to the other markets‚ they later acquire CORUS which was an established name in Europe‚ but were not cost effective in their operations (Tarun Khanna‚ Krishna G. Palepu and Richard J. Bullock‚ 2009). This acquisition provided them the right synergy by combing the low cost
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The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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[pic] Tata Group Sustainability Strategy [pic] Mathew Ashley Bill O’Brien Rachel Reiter Kevin Richards April 12‚ 2010 EXECUTIVE SUMMARY Our consultancy recommends that Tata Group (Tata): • Refine its internal definition of sustainability‚ • Create a separate subsidiary to coordinate‚ manage‚ communicate‚ and expand sustainability efforts across every business unit‚ and • Establish a market-specific global strategy tailored to the unique challenges and opportunities
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