Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour‚ but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes
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MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust‚ it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school
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8% 21% HOME 21% HYGIENE 38% 4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health‚ Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy.• The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs.• These include bar soaps‚ hand sanitizers‚ liquid hand washes
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STUDENT DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a
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TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market………………………………………………………………...6 6. Communication………………………………………………………………………7
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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after analysing the Canadian soap market. If you believe the market survey was not appropriate‚ explain specifically how you would have modified it. The results of the market survey carried out in advance of the release of “Cleopatra” were less significant in confirming that there was a real strong demand for Cleopatra in the target Quebec market. This is mainly because of the following reasons:(1) Inappropriate Target Sampling The idea of introducing Cleopatra soap to Canada‚ especially Quebec
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RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol‚ the brand synonymous with protection from germs‚ had for long been voted as India¶s most trusted brand. In September 2008‚ the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been slow but steady over the years and a number of initiatives taken in the recent years had started
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Case study “Economic Growth: Spot the Trend” In this case study we look at some data of Mangoland GDP. The various items listed have been taken from a more general table presented in the CSO publication Economics Trends. it must be emphasized that all components items are evaluated in constant price terms. Thus one of the exercises will be to calculate some “real” growth rates for the Mangoland. Other uses of such data are for interpreting past events and forecasting ones. Theses issues will
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