"Marketing strategies for automobile industry" Essays and Research Papers

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    Porter’s Five Forces of automobile industry. Globalization had indeed left its impact on the automobile industry. Now foreign auto dealers were facing lesser restrictions to operate in overseas markets. Michael E. Porter in his book “Techniques for analyzing industries and competitors” dealt with five competitive forces that shaped all industries. This helped to analyze the intensity of competition which had an impact on the profitability of an industry. The US automobile industry was considered as

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    India automobile industry

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    Demand curves: automobile industry -determinants of demand Supply curves - determinants of supply How production takes place: trends in production in response to demand and supply Tendencies Issues vexing the industry Competition and its effect Taxation and its effect Is this the worst period for the automobile industry that you’ve witnessed? The sales of petrol-fuelled cars have been declining month after month and it went unnoticed. However‚ diesel car sales started declining

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    green marketing in automobile

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    University of Halmstad School of Business and Engineering Master International Marketing Integration of Green Marketing within the automotive industry - A case study of four car manufacturers on the Belgian market - Master’s dissertation in International Marketing‚ 15 credits Final seminar 22 May 2009 Authors: DE CRAECKER François 850511-T099 DE WULF Loïc 851021-T116 Supervisor: REINERT Venilton Acknowledgement We would particularly like to thank our supervisor Mr

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    Automobile Industry in Oman

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    No. 8 24 January 2012 GLOBAL FLOWS OF FOREIGN DIRECT INVESTMENT EXCEEDING PRE-CRISIS LEVELS IN 2011‚ DESPITE TURMOIL IN THE GLOBAL ECONOMY HIGHLIGHTS Despite turmoil in the global economy‚ global foreign direct investment (FDI) inflows rose by 17 per cent in 2011‚ to US$1.5 trillion‚ surpassing their pre-crisis average‚ based on UNCTAD estimates (figure 1). Figure 1. Global FDI flows‚ average 2005 2007 and 2007 to 2011 (Billions of US dollars) 1 969 1 744 1 480 1 472 1 180 1 290 1 509 740

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    Automobile Industry China

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    scrutiny for every action that they do. All the actions have a direct impact socially‚ culturally‚ economically‚ environmentally and politically. Zooming in on the corporate social responsibility (CSR) in particular‚ we are going to evaluate the strategies and programmes undertaken by IHG. IHG has in place a CSR programme with the four pillars as the main skeletal. We have selected one specific programme from each pillar to further critic the performance of the programme. There are discussions about

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    Case Study of Automobile Industry Research on General Motors Description of Automobile Industry: Automobile industry is the modern manufacturing industry including commercial vehicles (CVs)‚ cars‚ three-wheelers and two-wheelers segments. The automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth‚ but also very high profile trade disputes‚ and

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    per the McKinsey & Company report on “The Future of the Automobile Industry”‚ the ecosystem of the industry is changing fast and is becoming more regulated due to strict environmental restrictions and emission control and alternate fuel requirements. Automobile has always been considered as means of both “transportation and personal expression”‚ but Generation Y of millennial do not concur to that psychology of Baby Boomers. Today automobiles are more about vehicle connectivity‚ interactive safety

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    Introduction: Automobile Industry Automobile Industryindustry that produces automobiles and other gasoline-powered vehicles‚ such as buses‚ trucks‚ and motorcycles. The automobile industry is one of the most important industries in the world‚ affecting not only the economy but also the cultures of the world. It provides jobs for millions of people‚ generates billions of dollars in worldwide revenues‚ and provides the basis for a multitude of related service and support industries. Automobiles revolutionized

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    External Remote/macro-environment Analysis: Socio-cultural‚ Technological‚ Economy‚ Environmental/Ecological‚ Political‚ Legal (STEEPDG) The US automobile manufacturing industry includes about 200 companies with combined annual revenue of about $250 billion. Major companies are GM‚ Ford‚ and Chrysler (which is controlled by Italy ’s Fiat). The industry is highly concentrated: the top three companies account for more than 90 percent of revenue. Selling the Vision Most US auto manufacturers have

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    the Chinese automobile industry in Egypt regarding how it mirrors on customer satisfaction‚ despite common believes China has been producing cars before the Koreans for almost over 50 years. The very first Chinese car was a poor copy of what European‚ American and Japanese manufacturers produce. It wasn’t designed with the anxiety of comfort‚ security nor style; it was more like wheeled boxes made of light steel‚ with a primitive petrol engine. After 20 years‚ Chinese automobile industry has finally

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