CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational
Premium Marketing Strategic management
Subcultures try to compensate for the failure of the larger culture to provide adequate status‚ acceptance and identity. In the youth subculture‚ Subcultures try to compensate for the failure of the larger culture to provide adequate status‚ acceptance and identity. In the youth subculture‚ youth find their age-related needs metyouth find their age-related needs metPunks Subcultures try to compensate for the failure of the larger culture to provide adequate status‚ acceptance and identity. In the
Premium Culture Sociology Subculture
segmentation and SWOT analysis summarizing the internal strengths and weaknesses as well as the external opportunities and threats that may impact the success of a company when marketing to Millennials through the digital marketplace. The SWOT analysis influences the goals‚ objectives and expected outcomes of successfully marketing to Generation Y consumers. Next‚ a questionnaire is created based on the gaps found in the secondary data analysis . Macroenvironment 1) Demographic Generation Y accounts
Premium Generation Y Demographics Baby boomer
Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
Premium Marketing Environmentalism
Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
Premium Marketing
Apple tablet which is produces tablets and iPad phones for the blind people Samsung note produces smartphones for the blind people where they can manage contacts‚ using speech input to send text messages and tag previous routes or hazards using navigation apps Laptops off-the-shelf laptop computers equipped with screen-access technology or specialized devices for the blind‚ often referred to as notetakers or personal data assistants Audio books which is play on special playback equipment Special
Premium Mobile phone Blindness Laptop
The Emo subculture consists of two distinct groups. The Emo Subculture The term "Emo" that is now applied to individuals originated as short hand for "Emotional music" Traditional Emo Sub-Culture This "emotional music" draws from a broad range of contemporary genres linked with the common consistent themes of emotionally vivid views often associated with adolescence. For many youths of the mid-80s this music functioned as a safe-haven for emotional expression. Over time a subculture was formed around
Premium
CheckPoint: The Correctional Subculture CheckPoint: The Correctional Subculture Terry Bonner ADJ/235 February 11th‚ 2014 Yolanda White Johnson‚ Ph.D. CheckPoint: The Correctional Subculture 1 CheckPoint: The Correctional Subculture Respect‚ professional manner‚ consistency‚ integrity‚ honesty and non bias to the incarcerated is expected from a correctional officer. However‚ in the correctional subculture unethical behavior is evident. Correctional officers hold
Premium Police Prison Morality
years a variety of youth subcultures associated with music‚ dance‚ and unconventional forms of spirituality have emerged. The 1980s introduced us to a combination of fast-paced‚ repetitive electronic music with choreographed laser shows. This was the birth of the “rave culture.” Many argue the notion that “rave” is a subculture‚ as it has not established an identifiable dress code or set itself apart from the wider culture. Some of those that acknowledge ‘rave’ as a subculture say it is nothing more
Premium Sociology Culture Subculture
Marketing Strategy Randolph McMindes Strategic Market Management (MGMT 449) Embry Riddle Aeronautical University Steve Jessup February 20‚ 2014 Abstract A marketing strategy stands as the foundation of an organizations success. It should be a dynamic and interactive process that if utilized effectively can allow an organization to focus its resources on the most obtainable opportunities. A good marketing strategy has several key components. These components all lead to accomplishing
Premium Marketing Management Business