| Kaplan University | Graduate School of Business and Management | Brand Extension Marketing Plan | | Thomas N. Bailey | GB530 | 5/31/2011 | Solid State Drive by Western Digital Corporation 1.0 Executive Summary Western Digital Corporation (WDC) is the second largest computer hard disk drive (HDD) and solid state drive (SSD) manufacturer in the world for internal‚ external‚ portable and shared storage applications. WDC also pursues opportunities in the many new roles for digital
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"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind‚ a representation that is expected to stimulate choice of that brand" (Rossiter‚ 2005‚ p.42). Positioning‚ in fact‚ refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless‚ developing a successful positioning strategy is not easy
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE MBA PROGRAMME COURSE BUSINESS ECONOMICS NAME: GEORGE ANKAMAH W.K QUESTION Okonko Ltd. Is a firm that produces Good X for both Domestic and International markets. Given the modern global trend identify and explain five (5) strategic options that the management of the firm can adopt to remain competitive. Explain three (3) factors that may affect the adaptation and implementation of such competitive strategies. In the event that the firm is unable
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“Splash” hearing that sound was so annoying but what hurt more was my mom telling me to go get all of the stuff being thrown into the water. After hearing my mother yell at my brother for an hour you’d think he’d get the message to stop throwing stuff into the water. Unfortunately this wasn’t the case hed throw something in and I would go get it. There was one item that I couldent reach so my mom came out to get it. She also was unable to reach the item so she grabbed my fishing pole and tried to
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The following is a highlighted summary of the book‚ Competing for the Future‚ published by Harvard Business School Publishing. The statements below are key points of the book as determined by James Altfeld and have been made available at no charge to the user. Competing for the Future By Gary Hamel and C.K. Prahalad Look around your company. Look at the high profile initiatives that have been launched recently. Look at the issues that are preoccupying senior management. Look at the criteria
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1: The marketing advantages of strong brands There are many definitions of a strong brand‚ but in general it is assumed that a ‘strong brand’‚ or a brand with high ‘equity’‚ provides advantages to the brand’s owner (Wood 2000). These advantages allow the opportunity to charge consumers a premium price. Also‚ the product range of a strong brand can be extended (Spiggle‚ Nguyen and Caravella 2012). But moreover‚ a strong brand is less likely to be the victim of hostile competitive marketing activities
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McDonald’s Corporation Marketing Mix Similar to a fine recipe and its ingredients‚ a marketing mix recipe includes four ingredients‚ product‚ price‚ place‚ and promotion (4 P ’s)‚ (Kotler and Keller‚ 2006). Marketing strategies are developed through a process of thorough research‚ which will provide the vehicle for determining the correct product/service‚ appropriate pricing structures‚ with effective placement and promotion for establishing the proper position in the marketplace for achieving
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PRINT VERSION OF THE COMPETING VALUES COMPETENCY QUESTIONNAIRE TO ACCOMPANY BECOMING A MASTER MANAGER: A Competing Values Approach FIFTH EDITION QUINN / FAERMAN/ THOMPSON / MCGRATH / ST. CLAIR (Text published by John Wiley & Sons) If you have questions about this questionnaire‚ please email them to: Lstclair@bryant.edu Copyright © 2011 Competing Values Competency Questionnaire The Competing Values Competency Questionnaire is a tool to help you assess your
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FedEx Corporation A Strategic Marketing Analysis Student Number: 1324449 Word Count: 2000 words Pages: 16 (including cover) 1324449 MMS Assignment Executive Summary Every generation expects easier access to more of what the world has to offer; more products and services‚ more information and ideas‚ more people and places. Today‚ a number of companies‚ FedEx Express‚ FedEx Ground‚ FedEx Freight‚ FedEx Kinko’s Office and Print Services‚ FedEx Custom Critical‚ FedEx Trade Network
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Index 1. Synopsis ……………………………………………………………………………………………….. 3 2. Situation Analysis…………………………………………………………………………………. 3 3. Alternative Evaluation………………………………………………………………………….. 4 4. Position Strategy‚ with explanation……………………………………………………… 5 5. Marketing mix………………………………………………………………………………………. 6 6. Expected Outcomes……………………………………………………………………………… 8 7. Appendices…………………………………………………………………………………………… 9 - 22 2 Synopsis: Based on the financial analysis as shown in the Exhibits 1-9 and taking
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