MBA TAKE HOME ESSAY QUESTIONS AND ANSWERS ON RESEARCH METHODS 1. Identify the most appropriate study design for the research proposal you are Planning to develop. A study design is the procedure that guides a researcher on how to collect‚ analyze and interpret observations. It is a logical model that guides the investigator while he navigates through the various stages of the research. Study types can be classified severally depending on the research strategy employed. A study type can be non-interventional
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& 10 TRUE OR FALSE: INDICATE T FOR TRUE OR F FOR FALSE IN THE FOLLOWING: 1.In the marketing shift from the 4Ps to the 4Cs‚ price shifts to choice and promotion shifts to communities. TRUE 2.Marketing research involves the gathering of information about a particular market‚ followed by analysis of the information. TRUE 3.The first step in marketing research is to gather primary data. FALSE 4.Marketing information that has already been compiled is known as secondary data. TRUE 5.It is usually
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Interview Questions and Best Answers By Alison Doyle‚ About.com Job interviews are always stressful - even for job seekers who have gone on countless interviews. The best way to reduce the stress is to be prepared. Take the time to review the "standard" interview questions you will most likely be asked. Also review sample answers to these typical interview questions. Then take the time to research the company. That way you’ll be ready with knowledgeable answers for the job interview questions that
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PLEASE do not share with too many people‚ I took this down for my group and am allowing only a FEW others to see this. QUESTIONS Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company‚ state government‚ competitors and customers‚ 2. the company‚ competitors ‚ customers and intermediaries (correct) 3. the company‚ competitors‚ state government‚ customers‚ and media 4. the company‚ competitors‚ customers and media. 1. Demography
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thinking on the back burner has resulted in marketing failures for even the largest companies. The consensus of the researchers and authors in the area reveals three relatively distinctive approaches that seem to dominate strategic thinking in firms involved in international markets: 1) Domestic market extension concept 2) Multi-domestic market concept 3) Global marketing concept Differences in the complexity and sophisticated of a company’s marketing activity depend on which orientation guides
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statement or answers the question. ____ 1. An interactive‚ flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____ 2. The function of _____ is to address "what if" questions. It entails planning‚ collecting‚ and analyzing data relevant to marketing decision
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QUESTION 2: b) Explain the importance of the mission statement‚ the vision and the goal of an organization A mission statement defines what an organization is‚ why it exists‚ its reason for being. It helps guide the actions of the organization‚ spell out its overall goal‚ provide a path‚ and guide decision-making. A vision statement is a description of a company’s values and its long-term goals. It helps an organization prepare for the future. A goal is an observable and measurable end result
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Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product‚ the actual product‚ and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical
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The Best Answers to Tough Interview Questions Tell me about yourself. This is really more of a request than a question. But these few words can put you on the spot in a way no question can. Many quickly lose control of the interview during the most critical time- the first five minutes. This is not the time to go into a lengthy history or wander off in different directions. Your response should be focused and purposeful. Communicate a pattern of interests and skills that relate to the position in
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most important step in the research process is __________. (Points: 3) determining the research design designing data collection methods and forms preparing the research report formulating the problem 2. Change that is proactive‚ or future-oriented‚ is known as __________. (Points: 3) future shock active change planned change unanticipated change 3. Well-planned and executed marketing research should produce __________.
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