Marketing Research Project Proposal I proposed to do my final course project on market research on service quality at Starbucks Coffee restaurants. Background on Company Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea‚ Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19‚763 coffee shops in 59 countries which includes 12‚848 in the
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changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products‚ decisions on whether to invest more in certain channels of distribution‚ change of features of the product‚ advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s‚ the marketing research reports should
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KANCHAN AHUJA Lily Villa‚ 12th Road‚ Chembur‚ Mumbai – 400 071 Phone Nos: (R) 022- 25217372 (M) 98207 10041 Email : kanchanahuja@rediffmail.com Currently persuing Masters in management from K J Somaiya Institute of management Batch – 2008-2011 Objective: To secure a challenging and rewarding position within a reputable company offering personal development opportunities based on performance. Work Experience: HSBC Bank : Designation:
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intelligence so that it can guide any new entrant in this sector in Indian market would get befitted. The study includes both primary and secondary research. Primary research was conducted across India. Primary research involves collecting information from both consumers and retailers so as to get better understanding about the market. This research report can serve as a guide for any new entrant who wants to enter in this fruit juice market in India. The report can also serve as a basic industry
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James Cook University Brisbane LB 5202 Marketing Management Marketing Proposal on Online Marketing of Harvey Norman Name: Himanshukumar V Patel Student ID:12778693 Lecturer Name: Rod Williams Date: 7/04/2013 • Introduction: Computer and electronics is a booming industry with technology. Online market is growing day by day with many taking advantages to compare the best process available for products. Harvey Norman will need to embrace
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Research proposal on Internal Assessment System Submitted to: Submitted by: Dr. Ajay Solkhe Arpit Gupta(14) Asstt. Professor Keshav Monga(54) USM‚KUK MBA(P)(Gen.) Title Internal assessment system: creating satisfaction or dissatisfaction among students! Background and justification of Research In the current scenario there
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New York Fries‐ Potato Noodle Table of Contents EXECUTIVE SUMMARY INTRODUCTION: THE COMPANY NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED MARKET SEGMENT SWOT ANALYSIS BRANDING AND POSITIONING PRICING PROMOTION PLACE (MARKETING CHANNEL) APPENDIX 3 4 4 5 6 6 9 11 11 14 16 2 EXECUTIVE SUMMARY New York Fries (NYF) is a Canadian franchise that specializes in potato‚ in particular French fries and hot dogs. There are few issues with the company itself
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A RESEARCH PROPOSAL ON MARKETING BRAND MANAGEMENT This proposal is about one particular aspect of marketing‚ “Brand Management”. Marketing is a vast discipline so as a part of writing this proposal; I chose one particular aspect of it‚ which will provide information about several aspects of brands in global scenario. The main objectives of writing this proposal are: 1. Understanding the concept of brand and brand management 2. How brand names get evolved 3. Relationship of brand
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Research Topic: The effect of advertising to the sales of a mid-class restaurant Research Question: How will advertising affect the sales in a mid-class restaurant? 1. Does Current Advertising Cause Future Sales? Evidence from the Direct Mail Industry http://ebusiness.mit.edu/research/papers/222_Brynjolfsson_Advertising_Future_Sales.pdf 2. The Impact of Advertising on Sales Volume of a Product http://www.theseus.fi/bitstream/handle/10024/34928/Adekoya_Olusola.pdf.pdf 3. Does Retail Advertising
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RESEARCH PROPOSAL LCDR BVBCH SHANTHA 1. Importance and prospects of Lights House in the North and Eastern area of Sri Lanka. Sri Lanka being Island and located in the international main sea route‚ in good olden days established many light houses around it for safe ocean navigation. Those are in the South and Western area still functioning and guiding all the ships passing closer to the land. With new technology purpose of the light houses are not much important to the safe navigation. During
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