One of the biggest and most important differences between the BlackBerry Torch and the iPhone 4 is the operating system these phones use. iOS4 has received great reviews‚ even though it has recently had security issues. The Torch uses the brand new BlackBerry 6 operating system‚ which launched with the announcement of the Torch. BlackBerry 6 maintains all of the messaging and productivity features beloved by BlackBerry users‚ but it also adds in significant social networking and media features
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Research Proposal Topic – Brand Leadership : The success story of the two mobile Giants Apple and Research in Motion (RIM) and their rivalry. Table of contents No. Topic Page 1. 2. 3. 4. 5. Introduction Research Objective Literature review Research design Bibliography 3. 5. 6. 10. 16. 1. Introduction The history of mobile industry is not long in the past. The first cellular phone was invented by Martin Cooper on April 3‚ 1973 Martin Cooper with the Motorola Dyna-TAC mobile phone. Before
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Blackberry Description of the Product Blackberry is a line of Smartphone developed and designed by Canadian company Research In Motion (RIM) since 2002. Blackberry can serve as a personal digital assistant with push e-mail‚ calendar‚ memo pad‚ and task list capabilities. Blackberry possesses an easy navigating interface and is famous for its easy-to-use QWERTY keyboard along with the intuitive trackball. In recent years‚ facing the fierce competitions from Apple and Nokia‚ RIM improves Blackberry’s
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main pricing decisions for its range of iPhones. The first one is a skimming price decision and the second one is a penetration pricing decision. 1. Skimming price decision When Apple first launched the new iPhone 3GS‚ it made a skimming price decision which means it aims to sell to the top of the market and focuses on maximizing profits in short term so it could recover the research and development costs. 2. Penetration pricing decision As the iPhones have moved through their product life
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Marketing the iPhone Introduction to Marketing Table of Content Introduction ……………………………………………………………………………………….3 About the iPhone ...………………………………………………………………………………..3 Marketing Concept ...……………………………………………………………………………...4 Social Responsibility ..…………………………………………………….………………….......5 Target Market ……………………………………………………………………………………..6 Marketing Environment …...………………………………………………………………….......7 Competition …………………………………………………………………………………….....8 Market Segmentation ……………………………………………………………………………
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BlackBerry’s Rise in Brand Power The Dueling Marketing Strategies of RIM versus Apple Presented by Team Mpyreon: Natasha Gowda Courtney Szabo Ying Ying Choi Chris Hauk Geoff Salt MKTG 1102 Set 1J ATTN: Professor Anne-Marie Webb Hughes Submission Date: October 19‚ 2009 2 Table of Contents Problem Identification…………….………………………………………………Page 3 Case Findings……………………………………………………………………….3 to 5 a) Facts…………………………………………………………………………...3 b) Research………………………………………………………………………4 c) Assumptions…………………………………………………………………
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Phase 4 Individual Project Felicia Rateliff (Peck) Colorado Technical University Online Marketing Research Practices MKT350-1204A-01 Professor Kay Green November 5‚ 2012 Abstract This paper explains the profile of the target market for the Blackberry smart phone. After conducting secondary research on Research In Motion’s Blackberry smartphone and the target market‚ questions are answered about who‚ what and why this target is chosen. The importance of selecting a target market is discussed
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CODE: BM2004 MODULE TITLE: FUNDAMENTALS OF MARKETING LECTURER: Mrs. Yanty Roslinda Harun GROUP ASSIGNMENT NAME ID NUMBER Hema Madhavan 00013723 Urmilla thinagaran 00013410 Jeyadarshini 00013715 Vasanraj 00013846 Sivanesan Manoran 00002505 Saathiis Mohan 00001948 Content Introduction Pg 3 Company and product performance 1.1. Indicate the company objectives and corporates strategies. 1.2. The product and the needs does it satisfy Pg 4-6 Marketing environment 2. Assess the macro environment
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Mohamed Kane Project Part I Blackberry All around the world‚ the telecommunications industry has been one of fierce competition and great innovation. Many companies have expanded their line of services throughout the world and their scope of business surpasses expectations year in year out. One of the companies that have been in the mix of the telecommunications market is Blackberry‚ backed by RIM Inc. (Research in Motion Inc) Created and based in Waterloo‚ Ontario‚ Canada‚ this company has
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Qualification (Please specify)______ Post graduate()_ Graduate_()__ Q1. Do you have your own mobile phone? a) Yes b) No Q2. How many mobile phones do you have? a) 1 b) 2 or more Q3. What brand is it? a) Nokia b) Blackberry c) Iphone d) Samsung Q4. You often use mobile to? a) Call b) Sms c) Wap (mobile internet) d) MMS Q5. What type of phone would you like to have? a) Flap phone b) Slide phone c) Tough phone d) Luxury fashion phone
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