story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk
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Marketing Research Paper: Nike vs. Adidas The battle is on between Nike and Adidas since both companies are the two largest widespread sports apparel manufactures in the world. Statistics show Nike having the upper hand and governs the sports market around the world except in Europe in sales and sponsorships. Nike owns the Jordan Brand‚ Umbro‚ Hurley‚ Converse and Cole Haan; whereas‚ Adidas owns Reebok‚ Taylor Made Golf Company and Rockport. Nike is contracting more than seven-hundred shops all
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NUMBER OF WORDS: 5058 ASSIGNMENT NO.2 OF “MARKETING OF SERVICES” “GUJARAT COOPERATIVE MILK MARKETING FEDERATION” UNDER THE BRAND OF AMUL [pic] Under the Guidance of Prof. Sham Sharma Submitted by (IPM Faculty) Annu Malik P.G.D.M 2ND SEM Acknowledgement Every work accomplished is a pleasure – a sense of satisfaction. However a number of people always stimulate
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oAmul a brand of success has managed to create a distinct and concrete image in the mind of the consumer. It’s all happens due to sincere‚ hard work and team effort or amul society‚ amul was formed in the year 1946 in the form of society by the visionary Dr .kurien with a noble purpose to uplift the village farmers to sustainable position by bringing them into the net of the society. Starting with a few liters of milk per day to millions and millions liters per day indicates the success
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to motivate the sales people towardsachieving higher sales) Non-financial motivators (Non-financial motivation plays a vital role for sales people at the later stages when they needthe psychological satisfaction‚ beyond the monetary benefits. In AMUL‚ financial motivators include: Adhoc Adhoc is a one type of allowance given to employees. union is deciding this allowance asan extra benefit for employees. HRA:- House rent allowance is given to employees as an incentive. HRA is given to thatemployees
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Chapter 1 I. Executive Summary A survey is conducted by the students of St. Rita’s College of Balingasag‚ for them to see whether what kind of pattern the consumers used in purchasing the goods for their consumption. The fundamental purpose of having this kind of survey is to test how the families purchase their goods especially in their daily needs and to meet their life satisfaction. II. Introduction It is a fact that the present economic condition of our country is unstable. The prolonged
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SUMMER INTERNSHIP PROJECT REPORT A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD. BY MIHIR MAGIDEWAR 12BSPHH010552 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD TO FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR i. ACKNOWLEDGEMENT: I would like to express my profound gratitude
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SEARCH FOR OPPORTUNITIES CAN BEGIN BY UNDERSTANDING MARKETS Find breakthrough Opportunities The marketing strategy planning process involves careful evaluation of the market opportunities available before narrowing down to focus on the most attractive target market and marketing mix (review Exhibit 2-10). As the HP case illustrates‚ a manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new‚ breakthrough
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AMUL ANAND MILK UNITED LIMITED Introduction The largest food brand in India and world ’s Largest Pouched Milk Brand µAmul¶ is a brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). This name has its origin in the Sanskrit word "Amoolya‚" (meaning Priceless) and was actually suggested by an employee of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) The Gujarat Cooperative Milk Marketing Federation Ltd‚ Anand (GCMMF) is the largest food
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Study of various strategies and policies Followed by Amul ACKNOWLEDGEMENT “Experience is the best teacher” This is what we have been hearing from long but
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