In its sixth season‚ the IPL has sustained its viewership incredibly well. What it has not been able to achieve are consistent full houses at all stadiums. A perfect example would be the Hyderabad stadium‚ which had empty stands. It is here that the IPL can learn from different city-based sports leagues in the USA and UK. The marketing strategies used by these leagues cannot be used by the IPL because of the obvious differences‚ but there are a few good initiatives that can help improve the brand
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Marketing strategies of IPL The main driver of revenues for sports these days is television and cricket is no exception. The media has played a role in highlighting very large broadcast deals for sports like football and cricket. Sports clubs generate substantial revenues from channels through sponsorship and merchandising‚ which runs into billions every year. Similarly‚ the major revenue stream for the IPL is sponsorship‚ sale of broadcast rights and gate receipts (website‚ IMR publications).
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IPL Bonanza We are surrounded by brands throughout the day. Right from getting up in the morning and using our first thing toothpaste to dressing up for the day to driving a car and so on. In such a scenario an event like IPL which wins the hearts of so many people and is viewed by all age groups is mouth-watering for brands to catch attention of perspective customers. This could be the make or break scenario for brands. If you advertise effectively it could help you build your brand name and if
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GREAT LAKES INSTITUTE OF MANAGEMENT TERM – V CONSUMER BEHAVIOR A CASE STUDY Is Indian Premier League (IPL) well marketed? Prepared by:- Tanvir ali Saiyad (FT 13483) Cricket is being hailed as a religion in India. It is said that cricket unites Indians better than any religion can ever do. Although Hockey is the national game of India‚ it is cricket that enjoys supremacy in terms of fan following. From a school going kid to retired old man‚ the charisma of cricket has enchanted almost
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PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of Indian
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SWOT Analysis Indian Premier League (IPL) Strengths • The Indian Premier League (IPL) is based upon the Twenty20 cricket game which should be completed in 2 ½ hours. That means that is fast-paced and exciting‚ and moreover it can be played on a weekday evening or weekend afternoon. That makes it very appealing as a mass sport‚ just like American Football‚ Basketball and Soccer. It is appealing as a spectator sport‚ as well to TV audiences. • The IPL has employed economists to structure its
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Premier League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India (BCCI)‚ headquartered in Mumbai‚[3][4] and is supervised by BCCI Vice President Rajeev Shukla‚[5]who serves as the league’s Chairman and Commissioner. It is currently contested by nine teams‚ consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.[6] In 2010‚ IPL became the first
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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Introduction The Indian Premier League (IPL) is a Twenty20 cricket championship league in India. It was initiated by Lalit Modi and the Board of Control for Cricket in India (BCCI)‚ after an altercation between the BCCI and the Indian Cricket League.[1] The league is headquartered in Mumbai‚ Maharashtra‚[2][3] and is currently supervised by BCCI Vice President Rajeev Shukla‚[4] who serves as the league’s Chairman and Commissioner. It is contested by eight teams as of 2013‚ consisting of players
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“IPL’s Cricketainment is a marketing and branding case study” MTI MTI’s Delhi based Shanker Bhattacharyya shares MTI’s strategic thoughts‚ analysis and learnings from the IPL Q: Is IPL a brand success‚ a media success or both? How do you describe IPL? Convergence of Cricket‚ and entertainment‚ one can describe this as cricket tournament‚ an entertainment event or a media spectacle! “Cricketainment” perhaps? The lines get blurred at times. If we are to go back few years‚ the idea was mooted for the
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