AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they
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College of Business Administration and Accountancy Marketing and Advertising Department The Influence of Sin Tax Law on Cigarette Local Brand Preference of Smokers of 3rd and 4th year of Marketing and Advertising Students of De La Salle University – Dasmariñas In partial fullfilment of the course requirement in Marketing Research For the degree of Bachelor of Science in Business Administration Major in Marketing and Advertising Management Submitted
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Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan Tazo Spa “Tea the Beauty Inside” Written by: Kari Hazen 17th November‚ 2009 2.0 SITUATION ANALYSIS Tazo Tea is known for its unique flavor combinations and holistic approach to tea. They have created a name for themselves within the beverage market and are now looking to expand into the home spa market. Taking the philosophy they have used with their tea
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“Why people don’t garden project” In this marketing research project we looked at the question “Why people don’t garden?”. We defined gardening as a digging a hole in the ground and planting a living thing in that hole. We conducted our research using several different means. We used focus group‚ in – depth interview‚ written surveys‚ telephone surveys‚ and internet surveys. Researching gardening we discovered that the term gardening has different meanings to people and they associate it with
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Marketing Management 1 Inding‚ Jillian Rae T. Mr. Milbert Dialogo BSBA-3 June 25‚ 2013 Marketing Research The Inding Store is part of the Miscellaneous Section found inside the Carmen Public Wet Market in Carmen‚ Cagayan de Oro City. It is a retailer of many products mainly condiments. It repacks sugar‚ oil‚ soy sauce and other goods into smaller sizes and sells them individually. They also sell in bulk and big volumes. Their product inventory include the following: A kilo of
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Submitted to: Marketing Management Fruit Juice Industry Analysis of Brands Sana Waqar Wajih Zafar Wasae Shahid Saad Sultan Kayani Ali Zaheer Bilal Siddiqi Aleena Ahmed Chaudhry Zeeshan Syed Mehr Ali Ms. Arsala Stanley Contents Research Objective 3 Area of Focus 3 Brand 1: Minute Maid Pulpy Orange 4 The Minute Maid Marketing Mix 5 Product 5 Price 5 Placement 6 Packaging 6 The Mix 7 Brand 2: Fresher Juice 8 The Fresher Marketing Mix 9 Product 9
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CONCLUSION 31 RECOMMENDATIONS 31 BIBLOGRAPHY 33 APPENDIX 35 Skills and Learning Statement 38 Meetings with my Mentor: 38 Answering my research questions 44 Demonstration of interpersonal and communication skills 47 INTRODUCTION The topic that I have chosen for Oxford Brookes research and analysis project is Topic 18: The marketing strategies of an organization. The organization that I have selected is Mobilink (Wireless Telecommunication Company in Pakistan). Mobilink‚
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known companies like iPhone‚ Samsung‚ Sony‚ etc. In order to know the factors why this happened‚ the researchers decided to conduct a market research. 1.2 Statement of the Research Problem Nokia once dominated the industry of mobile phones in the whole world. It pioneered the smartphone market using Symbian operating system in 2002. According to secondary research‚ the Finnish mobile phone maker was reported to have been continuously losing market share to its emerging competitors in the past years
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A Study on Gugo and Okra as Homemade Shampoo A Research Done by: Francine Faye A. Jumaquio Majaline Faye A. Tolentino Romer T. Nepumoceno Talavera National High School Talavera Nueva Ecija A Study on Gugo and Okra as a Homemade Shampoo Claudine M. Lajara I-Rosal Introduction This study was conducted to determine the effectiveness of a homemade shampoo out of the native Gugo‚ scientific name Entada phaseuoliodes and Okra‚ scientific name Abelomoschus Esculentus L. in making
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Case Study La Shampoo 14/08/2011 Senay Sumercan 23307188 Evandra Tamzil 21215553 Jimmy Adrian Yulianto 21761728 Nuttapong Sungkhawun 21431760 Fastrelia Astrelia 21763038 In 1989 La Shampoo had began a very slow descent‚ but the company had not really addressed the problem till about two years ago. The problem? La Shampoo’s ability to keep up to date with the demands of the market. La Shampoo failed to comply with
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