Sewing Techniques: FDM 105 Haute Couture Essay: Elie Saab: An Ode to Delicateness An elegant woman is always in need of an elegant dress. A dress that scream power‚ independence and in charge and that’s what exactly Elie Saab gave last week at Haute Couture in Paris. This season’s theme is called “an ode to delicateness”. The Lebanese born designer explore transparencies in lace and tulle in ivory‚ black‚ beige and light blue. Elie Saab paid homage to fragile this season. He is a newcomer
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artist‚ I think of many visionary designers‚ whose work is so powerful and outstanding to me that it is hard to choose only one. But in the event that I have to pick just one‚ it always comes down to my most inspiring designer and role model‚ Elie Saab. Elie Saab has long been a leading name in haute couture and is well known for his magnificent crystal-encrusted gowns‚ which make every woman feel like a real life princess. His every day ready-to-wear line‚ which launched in 1998‚ combines the same
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ELIE SAAB Lebanese designer Elie Saab has long been a leading name in haute couture in the Middle East‚ where his romantic‚ crystal-encrusted gowns attracted princesses to his Beirut atelier‚ opened in 1982 when he was just 18 years old. His ready-to-wear line‚ which launched in 1998 in Milan‚ heralds the same feminine aesthetic as his couture dresses‚ with brightly colored silks‚ chiffons‚ pearl beading‚ and embroidered lace. With their Middle Eastern detailing and European sensibility‚ Saab gowns
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Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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International Business Master Thesis No 2000:15 SAAB VERSUS INTERNAL MARKETING -INTERNAL BRAND ALIGNMENT IN AN MNC OPERATING IN THE AUTOMOBILE INDUSTRY- SUSANNE GILLEMO AND MARIEKE RIJKSEN Graduate Business School School of Economics and Commercial Law Göteborg University ISSN 1403-851X Printed by Novum Grafiska ii ABSTRACT The alignment of company goals and strategies throughout an organisation calls for well-developed internal marketing processes. Those processes often seem to
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Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
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Chapter Three Case Page 31 Consolidating Touchpoints for Saab Management Information Systems Patricia June 21‚ 2013 Abstract When Saab invested in the Seibel Automotive customer relationship management system‚ I believe they increased their knowledge of the customer base significantly. They have shown that by using this information that they can pull ahead of the competition by knowing their customer base. This helps in various aspects of a business. They tried to use a different approach
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DHistory: Saab is an acronym for Svenska Aeroplan Aktiebolaget. The company was founded in Sweden in 1937 for the purpose of building aircrafts for the Swedish Air Force during World War II. After the war ended‚ Saab entered the automobile industry and relocated to Trollhattan where they are still located today. Saab is well diversified producing products in five different business units: Aeronautics‚ Dynamics‚ Electronic Defense Systems‚ Security and Defense Solutions‚ and Support and Services
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military purpose in commercial markets. Weaknesses: Their small market share since it is more difficult to influence the market when you are small. It is not good for Saab that BAE owns 33% of Eurofighter as well as they own a big share of Saab. It results in that BAE will only consider what will be most profitable for them‚ not for Saab. Opportunities: Their new customer South Africa may be a
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Company Strategy Context Report Module: Bus 302 Industry Context Report Executive Summary This report complies the analysis of the new strategy for Saab Automobile following its acquisition by Spyker Cars. The report attempts to assess this strategy and its potential success with an evaluation and analysis of the industry‚ strategy‚ macro environment‚ competitive advantage and sustainability of the competitive advantage. Various frameworks were applied in this report‚ including
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