1 – BRAND POSITIONING Tuan Duong TRUNG HIEU BRAND POSITIONING DEFINITION • • • A way to create a distinct impression in consumer’s mind Consumer’s reason to buy your brand A single and constant meaning behind “brand” in consumer’s mind It’s simply is: owning a space (a meaning behind) of the brand name in consumer’s mind that marketers utilize their resources to focus on PROTECTION QUALITY SEXUALLY ATTRACTION HEALTHY HAIR BRAND POSITIONING SETTING UP A WINNING BRAND POSITIONING Step 1 WHO
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Fail Pass Credit Distinction Max Mark Actual Mark Marketing environment Provides little or no description of the marketing environment and omits implications for the brand. Ignores or does not grasp the significance of information provided. Provides some description of the marketing environment and hints at implications for the brand. Takes into account all relevant information provided. Provides good description of the marketing environment and has good understanding of implications
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MENTAL RAY® Using 3ds Max and mental ray for Architectural Visualization © 2007 Electric Gobo / Karcher‚ www.electricgobo.com Introduction This white paper looks at using mental ray® software for architectural visualization. Autodesk® 3ds Max® 9 software includes many major feature and workflow improvements to reduce complexity and make rendering with mental ray far more approachable for Architects and designers. This document summarizes the important aspects of photorealistic renderings
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Course Outline: “Change is inevitable‚ except from the Vending Machine” as the saying goes! Gone are the days that we were living in a linear world. We could predict and pre-act things in an orderly fashion. Today‚ we recognize that we live in a nonlinear world. We realize that changes sweeping the nations‚ economies and corporations are far deeper and longer-lasting. Being nimble‚ fast and change-ready has become a mantra for survival‚ if not for success. Capacity for change and transformation
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Ethical Position Statement What does it mean to truly eat ethically? Is it even possible? My answer yes‚ but in moderation. To be ethical means to be morally alert while pursuing an action. So connecting this to food I would say that eating ethically means to consider economics‚ conveniency‚ nutrition‚ and morals while purchasing or consuming a food. What I would consider an ethical meal is something that includes a balance of protein and vegetables. These items could possibly be purchased at a
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they use‚ also looking at there outputs and influences. The first photographer that I will be looking at‚ will be Man Ray. Ray was born in Philadelphia‚ Pennsylvania. Man Ray was Dadaist – Surrealist photographer and painter. Man Ray began his life in 27‚ August 1890‚ and died in November 18‚ 1976.He ran successful enterprises in art‚ studio portraiture and fashion photography. Ray has used the camera in many different ways: to document his art; to make art; and‚ from someplace in between‚ to take
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with higher resolution‚ faster‚ lower-dose screen-film combinations‚ have contributed to earlier cancer detection in women. Dr. Wilhelm Conrad Roentgen discovered x-rays while working with a Crookes tube in his laboratory on November 8‚ 1895. Eighteen years later mammography got its rudimentary beginnings due to these ionizing x-rays. In 1913‚ Berlin Albert Soloman‚ a German surgeon‚ was among the first to discover that breast cancer could be radiographed. In a 1927 medical textbook the first instance
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In Ray Bradbury’s The Veldt‚ the Hadleys live a disconnected life. Their entire house is made up of technology. The HappyLife Home‚ it’s referred to as. “The house which clothed them and fed them and played and sang and was good to them‚” (Bradbury 1). It babysits. It bathes. It cooks. It thinks. As far as George and Lydia are concerned‚ their lives are already being lived for them. The Hadley children‚ on the other hand‚ live simply. Not in the sense that they are frugal‚ or selfless‚ but there
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Future of Humankind Ray Bradbury illustrates Society in 2053 A.D throughout his short story “The Pedestrian” as dead body’s isolated and lifeless in tomb house’s; ultimately‚ being controlled by technology. Although Mr. Leonard Mead is only going for a stroll at night: Bradbury describes the neighbours peering from behind their windows as alarmed to see someone outside‚ “...and lights might click on and faces appear and an entire street is startled by the passing of a lone figure...” (Bradbury
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The Veldt by Ray Bradbury is about two children‚ Peter and Wendy‚ that live with their parents‚ Lydia and George Hadley. Bradbury wrote this story to describe how dangerous technology can effect society‚ and how childhood is signified. The family‚ Hadleys‚ purchased a “Happylife Home.” The house has a demeanor of treating everyone in the house. As the family becomes more dependent on the house‚ they become more obsessed with being reliant on technology and being spoiled. Therefore‚ childhood in the
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