"Marketing positioning and differentiation strategies between two health insurance companies" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 5 of 50 - About 500 Essays
  • Better Essays

    Health Insurance

    • 1684 Words
    • 7 Pages

    states that with limited exceptions‚ every resident of the United States must have health insurance that must meets certain basic requirements. Beginning in 2014‚ individuals who do not acquire health insurance will be subject to a fine. This fine will rise over time‚ reaching $895 per person or 2.5 percent of income‚ whichever is greater‚ by 2018. Beginning in 2014‚ each state is to establish an Affordable Insurance Exchange. Separate exchanges are to be established for individuals and small businesses

    Premium Health insurance Health care Health economics

    • 1684 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Health Insurance

    • 1350 Words
    • 6 Pages

    Aetna‚ Inc. Health Insurance: A Company Summary Gina M. Hagerty Saint Leo University Abstract Aetna‚ Inc. is an American health care company that provides both traditional and consumer insurance services that include medical‚ pharmaceutical‚ dental‚ vision‚ behavioral health‚ group life‚ disability‚ and long term care. The company provides health care through employer-paid insurance and/or benefit programs‚ as well as through Medicare. Mark Bertolini is its latest chairman;

    Premium Health insurance Health care Health maintenance organization

    • 1350 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Liabilities: Strategies for Insurance Companies October 2008 Financial Services Commission of Jamaica Insurance Seminar - October 30‚ 2008 Michael Hafeman‚ FSA‚ FCIA‚ MAAA Context for Asset-Liability Management Risks and Risk Tolerance Risk Measurement ALM Techniques Organizational Issues Supervisory Objectives Managing Assets and Liabilities: Strategies for Insurance Companies 2 What is it and why is it used? Managing Assets and Liabilities: Strategies for Insurance Companies

    Premium Risk management Risk Asset

    • 1855 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Health Insurance

    • 1116 Words
    • 5 Pages

    affordability of health insurance‚ lowering the uninsured rate by expanding public and private insurance coverage‚ and reducing the costs of healthcare for individuals and the government; it introduced a number of different stuff- including mandates‚ subsidies‚ and insurance exchanges- meant to increase coverage and affordability. Obamacare offers a number of new benefits‚ rights and protections‚ including provisions that let young adults stay on their parents plan until 26; stop insurance companies from dropping

    Premium Health care Medicare Health insurance

    • 1116 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Health Insurance

    • 885 Words
    • 4 Pages

    2. The twin problems of the health care industry as viewed by society are cost and access. First of all‚ the cost of getting health care is very high and it is getting higher each day. This has been mostly caused by the combination of high cost and an increase in quantity of services provided to the communities. The other problem involves access to health care. American enjoy limited or no access to health care. Many efforts have been done to reform this‚ but still but still many people are left

    Premium Health insurance Health care Insurance

    • 885 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Health Insurance

    • 666 Words
    • 3 Pages

    Pope Health Insurance Attention Getter: Did you know that at least 50 million people in the US as of 2013 are without health insurance? What if you are one of these people and got seriously ill‚ you would want to be covered right? I believe everyone should have some form of health insurance. Specific Purpose: To persuade my audience that everyone should be entitled to or covered by health insurance. Overview: This morning‚ I’d like to talk to you first about the need of health insurance

    Premium Health care Barack Obama Health insurance

    • 666 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Positioning Strategies for Service Providers by Kai F. Mahnert The following article is concerned with the importance of positioning strategies to a service provider and the associated steps in selecting and supporting such a strategy through the effective management of marketing resources and the development of a competitive advantage through superior quality management. The article is structured into two major sections dealing with a) the selection and b) the support of a firm’s positional strategy

    Premium Marketing

    • 1536 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Health Insurance

    • 1922 Words
    • 8 Pages

    Health Care Problem Jacqueline Brux in her book‚ Economic Issues & Policy‚ states that “There is still 15 percentage of Americans who are currently without any form of health insurance today” (Brux 191). In Fast Food Nation‚ Eric Schlosser talks about different employees’ health care benefits and the variance between health insurance companies. Due to the limitation of the economy‚ fewer people are able to get health care insurance. Different states also have different policies to take care

    Premium Health care

    • 1922 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Health Insurance

    • 375 Words
    • 2 Pages

    Tiffanny Santos Week 4 Outline Intro: For someone like me who has no health insurance it is very hard to keep up with my healthcare‚ but with the new health care laws that are coming about it may be a little easier for people to stay healthy. Thesis: Healthcare is a very important part of life‚ it keeps people healthy‚ but is also non-affordable if you do not have any health insurance. A. Why is healthcare important? Longer more productive living for one To ensure a healthy

    Premium Health care Medicine Health

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Positioning Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords

    Premium Marketing

    • 10648 Words
    • 43 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50